FROM THE PUBLISHER
200 DAYS TO THE 2025 DEMA SHOW... DO YOU HAVE A ROADMAP FOR SUCCESS?
As you read this, we're roughly 200 days away from the DEMA show - do you have a strategic plan to maximize your investment? Studies from the Center for Exhibition Industry Research reveal that exhibitors who initiate their promotion over six months before an event typically experi- ence 30–50% more booth traffic and higher-quality meetings, leading to in- creased post-show sales. Similarly, insights from Salesforce.com's Dreamforce team reinforce that early planning significantly boosts exhibitor success. As they put it, "When they owned the pre-show conversation, they owned the floor." Here's a condensed roadmap to ensure your success at DEMA : Phase 1 (200–150 Days Before) : Launch your strategic marketing founda- ▪ tion. Secure a media plan with Scuba Diving Industry Magazine , design print ads that tease your presence, and consider our sponsored email campaigns. Phase 2 (150–60 Days Before) : Generate pre-show buzz. Highlight your ▪ brand's value proposition clearly, introduce booth specifics, and utilize tar- geted ads with calls to action, such as QR codes for lead generation and online meeting scheduling. Phase 3 (60–0 Days Before) : Final marketing push. Promote exclusive ▪ booth-only specials and testimonials. Upgrade your ad presence for maximum impact. Phase 4 (Showtime) : Execute with precision. Drive booth traffic through ▪ ads and real-time social media coordination. Mention your ads prominently at your booth to reinforce your marketing efforts. Phase 5 (0–30 Days After) : Follow-up effectively. Recap show highlights ▪ and maintain momentum through ads, QR-linked resources, case studies, and podcast appearances. Especially in our November and December issues. Start your planning now as owning the conversation early is the key to max- imizing your success at DEMA. Reach out to myself, Britain, Gavin (Asia) or Carlos (Latin America) and let us show you a roadmap for success to the 2025 DEMA Show in Orlando, FL!
William Cline, Publisher Patty Cline, Associate Publisher Amber Wagenknecht, Executive Editor Betty Orr, Copy Editor Neal Watson, Sr., Editor-at-Large Britain Cline, Advertising Sales Manager Gavin Young, SE Asia Ad Sales Carlos Lander, Latin America Ad Sales Walker Cline, Digital, Social & SEO Contributors: Wayne B. Brown, Augusta, GA Alex Brylske, Ph.D., Avon Park, FL Mark B. Hatter, Lake Mary, FL Shelli Hendricks, Ph.D., Sun City West, AZ Jeff Cinciripino, Rocky Hill, CT Cathryn Castle Garcia, Azores, Portugal Al Hornsby, Singapore Carlos Lander, Caracas, Venezuela Amos Nachoum, Pacific Grove, CA SCUBA DIVING INDUSTRY™ MAGAZINE APRIL 2025 VOL. 2, NO. 4
Dan Orr, Driggs, ID Peter Symes, Denmark Gil Zeimer, San Rafael, CA
Scuba Diving Industry ™ Magazine: (Print: ISSN 2996- 1416, Digital: ISSN 2996-1424) Published monthly by Cline Group LLC, 1740 Airpark Lane, Plano, TX 75093. Printed copies are mailed within the USA to select dive retailers & advertisers. Subscriptions are free to dive professionals & distributed digitally to 165 countries. POSTMASTER send address changes to Scuba Diving Industry Magazine, 1740 Airpark Ln., Plano, TX 75093. Any part of this publica- tion may be reproduced, as long as the source is quoted “Scuba Diving Industry Magazine.” For editorial requests, email william@williamcline.com or 972-267-6700. The views and opinions expressed in this magazine are those of the contribu- tors and do not necessarily reflect the official policy or position of Cline Group LLC or any of its affiliates. © 2025, all rights reserved by Cline Group LLC.
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William Cline, Publisher
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