Consumer Behavior (Cont’d from Page 1) It’s clear the pandemic has caused disruptions across nearly every aspect of life, including seismic shifts in how consumers are shopping for groceries and CPG food products. In fact, 61 percent of respondents stat- ed their purchasing habits over the previous 3 months have vastly changed the way they will shop for food items in the future. As CPG brands weigh strategies to increase sales and consumer behavior continues to shift, it’s clear from the report that food packaging and food labels play a very significant role in influencing which brands find their way into consumers’ homes. In fact, 66 percent of respondents who identified changes in their purchasing behaviors (as a result of the pandemic) said they will pay more attention to food labels and food packaging moving forward. Additionally, 47 percent of respondents purchased
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brands in the past 3 months that they were previously unfamiliar with, specifically due to the product’s pack- aging. The behavioral shifts in grocery shopping will seemingly have a lasting impact — with 88 percent of respondents stating they plan on purchasing those same food products again in the foreseeable future. There are a number of factors consumers cite as the reason they are likely to re-purchase previously unfa- miliar food products, including: • The packaging’s unique design (28 percent of re- spondents) •The product’s eco-friendly packaging (27 percent of respondents) • The language on the food product’s label (23 per- cent of respondents) •The size of the packaging (17 percent of respondents) • The color of the packaging (4 percent of respondents)
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Flexo Market News October 12, 2020 5
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