BSPC 2024 REVIEW
generation. She cited a number of studies relating to resilience research, including stress inoculation (Meichenbaum, 1985) and how resilience training can improve well-being (Brassington & Lomas, 2021). The X-tream management concept is a unique training programme, built on extensive research into stress inoculation and innate management, designed to dramatically improve stress management in crisis situations. Upon completing the training participants receive a certification, digital credentials, an individual managerial profile, three ECTS credits (European Credit Transfer and Accumulation System), plus a summary report of the results and performance. In terms of scaling up and internationalising the programme, Newton is working with six EU partner schools via Erasmus’s BIP (blended intensive programme) to leverage existing collaboration in order to mitigate training complications, language barriers and cultural differences. Revolutionising the learning journey Victor Hedenberg, membership director of AMBA & BGA, chaired a panel that discussed the ubiquitous concept of AI in higher education, looking specifically at how business schools can leverage their technology to enhance the learning experience, while preparing students for the complex challenges of tomorrow’s working environment. Anna Bohonek, a lecturer in the practical use of generative AI at ELAI (the European Leadership & Academic Institute), talked about the inherent limitations of the technology in terms of what data can be input (“nothing too sensitive”, she cautioned), adding that it also depends on the user and the way they instruct the large language model, so good prompt engineering plays a key part. Daria Hvizdalova, director of AI skills and learning at 42 London, agreed that “sub-optimal prompts need to improve” and commented on the emerging need for managers who are able to understand its complexities and how to integrate those into a company’s processes. “They need to know how to use it responsibly and what its limitations are, as well as how to pitch a proposal on introducing AI to your stakeholders”, she specified. For Newton University’s Anna Plechata Krausova, the landscape is “moving very fast, it’s hard to keep up… we are showing students how to experiment with ChatGPT, but the challenge is quality of access as some features are only available in premium versions”. She also alluded to problems associated with fact checking – “sometimes AI might just be hallucinating”. Bohonek referenced issues of confidentiality in terms of integrating AI into Microsoft & Google systems, which can be done one of two ways, either via an open or closed source.
Refreshment breaks provided time to discuss and digest the topics covered
SPONSOR SESSION
Campus Connect Company CEO Declan Sweeney and head of customer success Daniel Hinkley spoke about how differentiation is crucial for business schools competing in a hyper-competitive global market for the best candidates. They urged business schools to consider where they were hosting their digital communities – ie on platforms such as Facebook, LinkedIn and WhatsApp – who they were for and what was working for them. The Campus Connect executives highlighted the vital importance of digital communities, pointing out that non-community pathways may only result in a 30 per cent enrolment rate, whereas community ones often enjoy a 70 per cent conversion rate. Moreover, they highlighted the need to integrate such communities with wider university services and societies; these include careers, admissions and academic services, plus the international and alumni offices, as well as the finance department. The pair then moved on to talk about a case study with Warwick Business School involving the creation of a bespoke MBA community app. In addition to allowing students to engage meaningfully with each other for the first time, the service provided a platform for professional connections and gave the school greater influence over the candidate community experience. “Campus Connect for business schools is designed specifically to suit the needs of this market. We’ve built bespoke features such as professional profiles that facilitate networking,” commented Sweeney.
Insead’s Adrian Johnson took a deep dive into the ways in which AI is reshaping the pedagogical landscape
From sustainability to revolutionising learning, attendees were presented with a wide variety of challenging ideas
Newton University chancellor Anna Plechata Krausova outlined key ways to foster resilient students
Ambition | SEPTEMBER 2024 | 21
Made with FlippingBook - Share PDF online