EDITOR’S LETTER
TALKING ABOUT THE NEW GENERATION
EDITORIAL Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com
Educators are debating how best to meet the needs of the new wave of digitally savvy Gen Z students
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Art editor Sam Price Sub-editor Heather Ford
usiness schools are increasingly tailoring their MBA programmes to meet the distinctive needs and expectations of Gen Z students, those digital natives who have grown up in a rapidly changing world. Key adaptations focus on experiential learning, as Gen Z students value hands-on experience and practical application. Business schools are also incorporating more experiential learning opportunities, such as internships, case studies and simulations, to cater to their preferences. Moreover, there is added emphasis on flexibility and customisation: given that Gen Z students are accustomed to personalised experiences, business schools are offering more online and part-time programmes, as well as specialised tracks to accommodate their needs. Integration of technology is also essential to enhance the learning experience for younger cohorts, with schools using tools such as online platforms, as well as virtual and augmented reality. Then there’s the focus on social impact and sustainability that schools are incorporating into their curricula to align with Gen Z values. These students are also accustomed to consuming information in short bursts and through interactive formats, so schools are integrating elements of gamification and short-form content to boost engagement. Our interview in this issue with the MBA director at MMU touches on some of these vital themes, as does our review of the recently held business school professionals’ conference, where school executives discussed how best to appeal to the upcoming generation’s unique mindset. Some solutions proffered include transfer visits, study exchanges and career labs, plus a ‘learning-by-doing’ approach. Other representatives highlighted the need for micro-credentials as a way to garner their interest. As our CEO Andrew Main Wilson wrote in this very magazine last issue: “AMBA & BGA is currently looking at ways of supporting member schools with best-practice advice and potential endorsement of such lifelong learning programmes.”
Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE Commercial relations director Max Braithwaite m.braithwaite@amba-bga.com
Head of marketing and communications Leonora Clement
Senior marketing executive Edward Holmes
Head of IT and data management Jack Villanueva
Head of events Carolyn Armsby
HR and employer relations manager Aarti Bhasin Finance and commercial director Catherine Walker
Colette Doyle , Editor, Ambition
THIS MONTH’S CONTRIBUTORS
Chief executive officer Andrew Main Wilson
Executive assistant to the CEO Amy Youngs a.youngs@amba-bga.com ACCREDITATION ENQUIRIES accreditation@amba-bga.com
HORACIO ARREDONDO
NICK BARNIVILLE
JOHANNA CLANCY
SEONGMOON KIM
ANASTASIA KYNIGHOU
EDGAR MEYER
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Ambition | SEPTEMBER 2024 | 7
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