IS BROADCAST TV DEAD? Is network television dead? With the rise of streaming services and the demands of consumers, it would appear that the days of tuning in at 7 p.m. to watch your favorite show will soon meet the same fate as TV Guide and VHS. Viewers want to watch television on their own terms, and companies like Hulu, Netflix, and Amazon Prime are providing the ability to do exactly that. By offering programming that enables audiences to watch shows whenever they want, these companies allow viewers to better manage their time and have a chance to help the kids with homework, finish that project at work, or have dinner with friends and not worry about missing any program. Out With the Old; In With the New Rewind to 2013 and just about every Emmy-nominated show came from a major network — CBS, NBC, ABC, Fox, etc. The long list of successful shows, such as “Parks and Recreation,” “Mad Men,” and “The Big Bang Theory,” suggested that broadcast television wasn’t going anywhere. The one blip on the radar in 2013 was the breakout show for the streaming movement, “House of Cards.” With Kevin Spacey and Robin Wright both receiving Emmy nominations that year, the show demonstrated that the medium wasn’t just a flash in the pan.
Streaming Takes Over
Fast-forward to 2018, and out of 26 categories, only three winners came from a cable network. Shows like “The Marvelous Mrs. Maisel,” “Godless,” and “The Crown” all drew more attention than almost any broadcast television show. According to a study by research and analytics company Bizball, over the last two years, the use of streaming devices grew by 349 percent. When you combine a quality product with an effective delivery, it’s hard to argue with success. Not So Fast So all of this means networks must be suffering, right? Actually, CBS, Fox, and Time Warner (ABC) all posted advertising revenue growth in 2016. The saving grace for broadcast television isn’t in shows, but sports. The NBA Finals have seen record-breaking viewership for ABC, the World Cup gave a month straight of advertising opportunities for Fox, and CBS will have the Super Bowl next year. Consistent profits are hard to argue with, even if the award-winning programs are moving away from the major networks. Will streaming fully take over soon? We can’t say for sure, but for now, the race is on.
CLIENT of the MONTH!
ROBBIE AND JANET ANDREASON
Every month, we choose a Service Plus Client of the Month. It’s just our way of saying thanks and giving a little recognition to our good friends and clients who help support us! This month’s Client of the Month is Robbie and Janet Andreason ! Congratulations! Thank you, Robbie and Janet Andreason , for referring us! You will receive two Regal movie passes and a gift card to Cold Stone Creamery as our way of saying thank you! You can be a Client of the Month too! Watch for your name here in an upcoming month!
NEW CLIENTS THIS MONTH!
MANDY GREENBERG - OVIEDO, FL LESLIE MENDEZ - WINTER PARK, FL JOHN KIRSCHNER - WINTER PARK, FL These new clients became members of the “Service Plus Family” this past month. I’d like to welcome you and wish you all the best!
We are giving recognition to our new clients and our superb friends who are kind enough to refer their neighbors and relatives to us.
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