Mungo & Maud Company Profile 2020
Mungo & Maud, Dog & Cat Outfitters, was established in 2005, its philosophy being to create stylish, design-led accessories for the contemporary way of life. The collection has a creative and understated edge, using an innate sense of colour and a strong use of natural materials. The inspiring products include hand-stitched leather collars, minimalist cotton beds and amusing accessories for the most discerning of dogs and cats.
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Mungo & Maud, 79 Elizabeth Street, London, SW1W 9PJ
Story
Mungo & Maud was created at the home of Michael and Nicola Sacher whilst they were struggling to find products for their new English Setter ‘George’... nothing on the market seemed to fit with their aesthetic and lifestyle. This sparked the idea… they took a deep breath, left their existing careers and began a lengthy process of research and development.
Mungo & Maud opened its doors at 79 Elizabeth Street on 05.05.05 at 5pm.
The continued success of Mungo & Maud reflects the constant creative inventiveness and business initiative of its owners. Having grown up as part of a large family retail business, Michael Sacher joined forces with his wife and Creative Director, Nicola Sacher, whose extensive knowledge of and experience in design and advertising has informed the creative strategy for the brand. Michael acts as Chief Executive and Finance Director.
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Store Interior
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The Founders
Michael Sacher, Co-Founder and CEO
With a background in his family retail business, Marks & Spencer, Michael set out to create a brand with a clearly differentiated identity and worldwide potential. He launched Mungo & Maud with wife and Creative Director, Nicola, and acts as Chief Executive and Finance Director.
Nicola Sacher, Co-Founder and Creative Director
Before launching Mungo & Maud with husband Michael in 2005, Nicola worked as a TV producer in advertising. She combined her production experience with a flair for art and design to create refined and elegant accessories for dog and cat lovers.
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Concessions and Pop-ups
Mungo & Maud has been featured in many international luxury department stores, including Harrods where the brand had a permanent concession for more than ten years. Translating the company’s unique brand identity from the store on Elizabeth Street into a department store environment proved a success. The brand has frequently been invited to open corners and pop-ups in a variety of stores, such as: Isetan’s Shinjuku (Tokyo); Merci in Paris; Saks Fifth Avenue and Jelmoli in Zürich, to name a few.
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Mungo & Maud Harrods, London
Barneys Bloom Finch Hanwha Galleria Harrods Isetan, Shinjuku Matches Fashion Merci Printemps Saks
Mungo & Maud at Merci, Paris
E-Commerce
At the outset, the intention was to create a brand with a clearly differentiated identity and worldwide potential. Whilst the Mungo & Maud flagship store lies within the heart of London’s village scene in Belgravia, elements of the brand have been translated creatively into the digital space to convey the same feeling and experience of being in a physical store.
The webstore, mungoandmaud.com, serves a worldwide customer base from fulfilment houses located in the UK and the USA.
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Social Media
Mungo & Maud engages in social media with a main focus on Instagram.
Stories Playful Sweet Honest Artistic Curated Amusing
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Timeless Collections
Creative Refined Sweet Minimal Inspiring Natural Timeless Colourful Stylish Sensitive Discerning
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Creative Concepts
Story Intellect Words Illustrations Visual Humour Colour Design Imagery Thought Detail
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The Highland Collection
Collaborations
2013
2014
2011
YASMIN LE BON FOR MUNGO & MAUD
PAIGE DENIM LOVES MUNGO & MAUD
KELLY RUTHERFORD LOVES MUNGO & MAUD
In 2011, Mungo & Maud invited Yasmin Le Bon, the iconic British supermodel, to collaborate on designing an elegant range of accessories for dogs.
In 2013, Mungo & Maud launched the idea of dogs sleeping in their ‘jeans’, with an original collaboration with the American designer Paige Adams Geller.
In 2014, Mungo & Maud collaborated with the actress, dog lover and advocate for rescue dogs, Kelly Rutherford to create a friendship bracelet and matching dog tag. A percentage of sales were donated to the animal welfare charity, the Dogs Trust.
MUNGO & MAUD FOR MULBERRY
‘Bright Colours’
In 2014, the well-loved brand Mulberry invited Mungo & Maud to design a first collection of limited edition accessories, that drew reference from Mulberry’s seasonal collections.
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2015
2018
2017
45RPM LOVES MUNGO & MAUD
MUNGO & MAUD FOR MULBERRY
MUNGO & MAUD FOR MULBERRY
‘Umii Collection’
‘Singing in the rain’
‘The Misfit Collection’
In 2017, Mungo & Maud travelled to Japan to collaborate with the cherished fashion brand 45rpm, creating a fusion collection for both dogs and humans that was inspired by the sea.
In 2015, Mungo & Maud was honoured once again to collaborate with this iconic British brand. Nicola Sacher was drawn to the idea of creating a ‘Walking in the Rain’ collection to celebrate the elements of British weather.
In 2018, Mungo & Maud designed another collection for Mulberry based on three personalities of dogs: The Ruralist, The Urbanite and The Graduate.
KINGSMAN BY MUNGO & MAUD
MUNGO & MAUD FOR PEANUTS
2020
‘The Noble Collection’
In 2015, Mungo & Maud created a collection for the iconic brand Peanuts, celebrating its 65 years and worldwide love of Snoopy.
A new collaboration … watch this space.
In 2017, Mungo & Maud went to the movies with ‘Kingsman: The Golden Circle’. Invited by director Matthew Vaughn, Mungo & Maud created a collection tailored for a gentleman’s dog.
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Playing with Animation
In love with Japan and passionate about the arts, Nicola Sacher set out to write and produce a series of hand-drawn animated short films with the aim of sharing Mungo & Maud’s world for Christmas. After searching for an animator with an artistic and naive sense, she found a Japanese film-maker whose hand-drawn style and intelligence immediately drew her in.
‘The Dog Sleigh’
Playing with a storybook tale, the short film features a little Schnauzer dressed in the brand’s iconic Beetle coat. Despondent at first, trying to seek out the perfect Christmas gifts to fill up his sleigh, he then discovers Mungo & Maud as, to his delight, the toys from the store leap out to join him.
‘The Enchanted Forest’
The story follows a little Maltese as he wanders through an enchanted forest. We see his old jumper snag on a branch, and watch it gradually unravel to leave him shivering in the cold. At this moment, a mysterious door in a tree, marked with the number 79, magically opens... (a little wink to the flagship store at 79 Elizabeth Street, London) inside, an elderly cat is knitting the new Mungo & Maud pullover of the season which she generously donates to the shivering dog. The little dog joyfully continues his journey and finally celebrates Christmas with his Mungo & Maud friends.
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The Dog Sleigh ~ November 2018. View the film here.
The Enchanted Forest ~ November 2019. View the film here.
Philosophy
Mungo & Maud is a place for those who share a love of dogs and cats or who know those who do...
Where those who notice the smallest details, who are drawn to style, a refined colour palette and who admire classical design with a twist... can find a piece for their most loyal friend.
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Contacts
Chief Executive Officer Michael Sacher michael@mungoandmaud.com
Creative Director Nicola Sacher nicola@mungoandmaud.com
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mungoandmaud.com
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