In The News LET’S DISCUSS WHAT’S
Demand for Cereal Declining
THOMAS’® AND WK KELLOGG CO ANNOUNCE NEW COLLABORATION WITH LAUNCH OF FROOT LOOPS® MINI BAGELS
WK KELLOGG TO STREAMLINE PRODUCTION AS SLOWING DEMAND PRESSURES SALES
WK Kellogg plans to close its Omaha, Nebraska plant by the end of 2026, as part of a reorganization to streamline production. The Frosted Flakes and Raisin Bran maker plans to increase production at its Battle Creek, Michigan; Belleville, Ontario; and Lancaster, Pennsylvania plants, with planned spending of about $450 million to $500 million on its supply chain efforts.
Thomas’® Breads and WK Kellogg Co have collaborated to launch limited-edition Thomas’ Froot Loops® Mini Bagels, blending the fruity flavor of Froot Loops cereal with Thomas’ signature Mini Bagels. This fun, convenient breakfast option is available nationwide for a limited time, aiming to delight both kids and adults during the back-to-school season.
MISSION TIGER™ CELEBRATES MAJOR MILESTONE: NOW MAKING AN IMPACT IN ALL 50 STATES
WK KELLOGG EXPECTS SPECIAL K TO BOUNCE BACK
WK Kellogg anticipates improved performance for Special K brand in 2025, supported by the “Special for a Reason” campaign emphasizing the cereal’s health and wellness benefits. De - spite market share losses and reduced promo- tional efforts, the company is optimistic about addressing these issues and leveraging targeted messaging to reconnect with customers.
Tony the Tiger® and Kellogg’s Frosted Flakes® Mission Tiger have now launched projects in all 50 U.S. states, marking a significant milestone in their mission to enhance middle school sports. Since its inception in 2019, Mission Tiger has funded over $4 million in sports equipment and facilities, impacting nearly 2 million students nationwide.
ADUSA | WK KELLOGG
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DECEMBER 2024
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