WK Kellogg x ADRM Strategic Planning Session_Dec 2024

Snapshot of Our Growth CONTINUED

Stats below are sourced from ADUSA omnichannel digital scorecard for P6 2024

5% YoY

12% YoY

26% YoY

17M

420M

4M

ECOMM TRAFFIC

SALES

ORDERS

.06% YoY

.04% YoY

46% YoY

55M

1143M

76.5M

OMNICHANNEL PURCHASER COUNT

ID CARD TRANSACTIONS

NEW TO ECOMM SHOPPERS

Stats below are sourced from Ahold Delhaize Strategy Day 2024

85% 50% DMAs with positive share growth since 2019 Digital engagement to create loyalty & connection

99% $1B

~1000 1B New stores & remodels to expend our reach Meals donated since 2020

Customers with access to pick-up or delivery

Price investments to further accelerate value proposition

Great Local Brands of Ahold Delhaize | USA

ADUSA | WK KELLOGG

8

DECEMBER 2024

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