2024+ ADRM PRODUCT ROADMAP Key Focus Areas
IAB STANDARDS Drive industry standards & compliance • 3rd party verification for viewability and invalid traffic / brand safety • IAB/MRC Measurement Guidelines
OFFSITE PORTOLFIO DIVERSIFICATION • New Offsite extension e.g., contextual targeting via Chicory • 1P Data Collaborations • New Offsite Audience Targeting and Measurement capabilities • Social expansion
NEW ECOMMERCE INVENTORY & CAPABILITIES Extend on-site portfolio & features: • Native Display Ads: • Enhanced SPA • Shoppable Video • New platform features • Unified On-site+ Off-site Measurement - Search Dropdown - PDP - Past Purchase - Home Page
CONNECTED STORE Build new ADRM in-store capabilities • 1 – In-store digital signage network with existing screens and technology • 2 – In-store redesign POC identifying new strategic in-store areas for monetization • In-store audio expansion
ADUSA | WK KELLOGG
9
DECEMBER 2024
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