SPECIAL REPORT
Data Analytics: From the Depths of Motivation to the Heights of Cell Towers
Kurt Pflughoeft, Ph.D. Sentry Insurance Endowed Chair of Computational Analytics Grace Nemecek ’21 Data Scientist, Bug Tussel Wireless
Data Analytics
Data-directed decision making. Analyze raw data in order to draw conclusions and make predictions to advance business goals. Example applications are recommender systems like those at Netflix and Amazon.
Data Visualization
Domain Expertise
Machine Learning / Artificial Intelligence
Statistics & Probability
Communication & Story Telling
Data Pre- Processing
Programming
Beginning Data Analytics
Descriptive Analytics
Diagnostic Analytics
Helps summarize past and current situations visually and/or numerically.
Determines why things have happened the way they have happened.
Example – a firm develops a key performance indicator (KPI) on Tableau dashboards to track successes or failures.
Example – an anomaly has been identified, but the root cause now needs to be identified.
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Center for Business and Economic Insight
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