CBEI Central Wisconsin Fall 2021 Report

Business and Society Lecture Series THE VOLTAGE EFFECT

Chief Economic Advisor at Lyft

FEATURING JOHN LIST Author, UWSP Alum and University of Chicago Professor

Friday, March 4 8-9:30 a.m. SentryWorld Atrium How to Make Good Ideas Great and Great Ideas Scale All great ideas have one thing

in common: They are not guaranteed to succeed.

Why do some ideas make it big while others fail to take off?

One of today’s leading economists says it comes down to a single question: Can the idea scale?

Named one of the Top 25 Behavioral Economists by TheBestSchools.org

UW-Stevens Point distinguished alum, behavioral economist and professor of economics at University of Chicago John List ’92 reveals why every idea’s greatest opportunity—and challenge—lies in its potential to go from small to big.

Free book for all registered attendees!

Free ... Pre-Registration Required: uwspjohnlist.eventbrite.com

Learn more at thevoltageeffect.com

There is only one way to change the world: at scale.

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