Persona Holiday 2021

FOCUS ON FANATICS

All In This Together

Since the start of COVID-19, more than ever

before, families have been struggling to

provide food. Tens of millions are out of work,

kids are out of school, many are at risk of

losing their income, and our most vulnerable

are self-isolating.

Fanatics took action and launched “ALL IN

Challenge”. ALL IN is an online marketplace of

once-in-a-lifetime experiences and items

where the proceeds are donated to support

© Fanatics

organizations fighting food insecurities. Many

athletes, artists, celebrities, and business

titans such as Leonardo DiCaprio, Robert De

Niro, Drake, Ellen DeGeneres, Justin

Timberlake, Kevin Hart, Jimmy Kimmel, and

Shaq went ALL IN with us and donated prized

possession and incredible experiences.

Millions of fans participated in the auctions

and sweepstakes, and many winners had the

best moments of their lives.

Fanatics has raised and donated about $60

million so far and will continue to be ALL IN

when it comes to bringing people together and

giving back to the community.

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HOLIDAY 2021

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