10C — May 26 - June 8, 2017 — NAI Global — Industrial / Distribution Centers — M id A tlantic
Real Estate Journal
www.marejournal.com
NAI S ummit By Sarah Finney, NAI Summit The modern day commercial real estate agent – Broker or Consultant?
T
oday’s successful com- mercial brokerage professionals have
focus their business strategy to cope with the changing market, successful brokers have adapted to their clients’ needs by adhering to a more consultative approach to their real estate business. The new realities of today’s highly competitive market- place mandates that brokers become experts on a myriad of issues including approv- als, architecture, construc- tion, planning, development, financing and marketing. The old model of showing spaces and hoping for a fit is long past. A broker should
view their role as first be- ing a value-added advisor to their clients and secondarily providing the tools necessary to manage an effective real estate transaction. It is only through the understanding of a client’s business plan that a broker can devise an ap- propriate real estate solution. One of the biggest changes that has emerged in our industry is the accessibility of information. All brokers and most tenants have easy access to rental rates, avail- abilities and new develop- ment projects. With market
information no longer being a major competitive edge, brokers have had to refocus their efforts by approaching the business with a consulta- tive perspective. Here are just a few of the ways the new breed of broker- age professionals are leading the industry’s service revolu- tion: • Strategic Planning Before an effective real es- tate solution can be devised, a broker must understand their client’s business plan. What their growth objectives are, where their labor is coming
from, how they can compete more effectively; all issues that a broker must factor into a space plan. • Understanding the Client’s Business Advise clients on what the real estate trends are in their industry and how they can maintain a competitive edge. • Creative Solution Whether a company is downsizing or upsizing, a broker must create a real estate solution that meets each client’s unique needs. What financing options are available, what incentives are being offered and what the right terms should be are all factors considered by the effective broker. • Effective Negotiating Once all these factors are considered, the broker can do what they do best; negotiate a successful, customized real estate transaction. These changes affecting our industry are believed to be some of the most positive ones we have seen in our industry in some time. In challenging times as well as booming times, the new breed of commercial brokerage is more capable of being a value- added, trusted advisor to a client by taking a consultative approach to the business. To- day, more than ever, we must prove our value to our clients by focusing more on strategy and less on selling. Sarah Finney is an as- sistant vice president at NAI Summit. n E-Commerce transforms New Jersey/Lehigh . . . continued from page 2C witness record-low vacancy, strong demand, and healthy rent growth. Central PA: Rents are up in an area pushing to deliver new square footage, with many tenants finding limited avail- abilities. Some districts face higher labor costs as the result of local workforce shortages. Anthony Amadeo is the vice president of asset management and corpo- rate real estate services within Woodmont Indus- trial Partners. Matthew Crocker is a regional asset manager at Woodmont Industrial Partners. n
seen the i r r o l e s u n - dergo a dra- matic trans- f o rma t i o n affecting the commercial real estate i n d u s t r y . This trend
Sarah Finney
has been in the making for several years, but has re- ally taken shape over the last few market cycles. As corporations have had to re-
ALL YOUR COMMERCIAL REAL ESTATE NEEDS IN ONE PLACE.
610.264.0200
NAISUMMIT.COM
IMMEDIATE OCCUPANCY
INDUSTRIAL BLDG FOR SALE
INDUSTRIAL BLDG FOR SALE
12,720 SF Flex space with office area • Ample parking New T5 lighting • 20’ Ceiling height • 10 Loading doors 7377 William Avenue, Allentown, PA
235,000 SF • 14+ AC • 20’-24’ Ceiling hts Private rail served facility • Ample parking 600 Brighton Street, Bethlehem, PA
13,290 SF • 4 Drive in doors • LI Zoning Located in Enterprise Zone • Ample parking 632 Mill Street, Allentown, PA
INDUSTRIAL LAND FOR SALE
INDUSTRIAL/WAREHOUSE
WAREHOUSE/FLEX SPACE
17,000-34,000 SF Available for Sublease Flexbile Terms • 32’ Ceiling ht • 4 Dock doors 4779 Hanoverville Rd, Bethlehem, PA
27,615 SF Warehouse/flex space • 3 Dock doors 20’ Ceiling heights • Ample parking 2800 Baglyos Cir, LVIP VI, Bethlehem, PA
585 AC along NJ/PA border • Zoned Industrial Easy access to 80, Routes 22, 33, + 78 Phillipsburg Belvidere Rd, Belvidere, NJ
INDUSTRIAL SPACE FOR LEASE
INDUSTRIAL BLDG FOR SALE
INDUSTRIAL BLDG FOR LEASE
105,186 SF Industrial building with office area 26’-30’ Ceiling ht • 5 Dock and 1 large dock door 1379 S. Delaware Dr, Mount Bethel, PA
NEW construction • 24’ Ceiling height Drive in doors • Ample parking • Great visibility Snowdrift Road Flex Ctr, Allentown, PA
94,026 SF • 8.9 AC • B3 Zoning • 8 dock doors Office, kitchen and breakroom • 10 drive in doors 2124 & 2118 Hanover Ave, Allentown, PA
GREATER LEHIGH VALLEY’S PREMIER FULL SERVICE COMMERCIAL REAL ESTATE FIRM SALES/LEASING PROPERTY MANAGEMENT BUILDING SERVICES INVESTMENT SERVICES
Made with FlippingBook - Online catalogs