An exciting opportunity has risen for a Sales & Marketing Manager to join our dynamic team in developing and implementing new sales and marketing strategies targeted at returner/postgraduate students and possibly non-stu- dents, achieving room rent targets and maximizing revenue opportunities while maintaining and nurturing existing relationships. The successful can- didate will work closely with the Operations Manager and manage the Mar- keting Assistant in marketing all areas of the accommodation including flats, common areas and University services. Responsibilities: • Identify the relevant student segments (undergraduate and post-grad- uate) and non-student segments that ULiving should target in priority (high priority segments) • Leveraging the work completed (or in the process of being completed) by external advisor, formulate a value proposition and a go-to-market strate- gy for the selected high-priority segments • Build and maintain customer and client relationships • Develop and implement marketing and advertising campaigns on select- ed high priority segments • Coordinate with students, students’ unions, stakeholders & partners. • Answer student enquiries in a professional and timely manner via phone and email, ensuring they receive a high-quality and efficient service • Securing bookings via campaigns based at the University of Hertfordshire • Protect and grow sales through the use of campaigns, leafleting, stalls, emails etc • Evolve sales structure with new reports, KPI’s whilst assessing & analysing performance of current marketing campaigns. • Help with day to day enquires and pricing of products • Effectively manage the sales pipeline to maximise all selling opportunities • Develop a customer database and work with the Uliving@Hertfordshire team to ensure customer records are accurate • Develop strong relationships with Facilities Management team to ensure we continue to work in unity and strive to achieve the same goals • Conduct market research on competitors and rival products Key Relationships: • Uliving@Hertfordshire CEO, Operations Manager, CFO and EA • University of Hertfordshire departments • University Returner & Postgraduate Students • Derwent FM on site team
ABOUT YOU The successful candidate will ideally come from a sales and marketing background in private student accommodation (at least 2 full cycle of sales) and has a sound knowledge of MS Packages and familiarity with Illustrator and Photoshop would be a distinct advantage. This is a varied role and requires an excellent communicator with the ability to cultivate and maintain relationships. Exceptional attention to de- tail and strong organisational skills are vital with a proven ability to meet deadlines. You will need to have a creative mind-set and be passionate about marketing with an emphasis on digital marketing. Sales & Marketing Requirements: • At least 2-3 years’ experience within a sales and marketing role including success- ful delivery of marketing activities, campaigns and strategies for student accom- modation (Private Sector) • Excellent written and verbal communication and interpersonal skills. • Experience in developing campaigns and content • Prioritise effectively and work under pressure with the ability to organise and co- ordinate multiple projects at once • Understand client and customer needs and be able to offer bespoke solutions • Highly proactive, organised with good problem solving and multitasking skills • Available to work on campus at the University of Hertfordshire
• Salary up to £60,000 per annum depending on experience • Onsite Parking • 25 days holiday plus bank holiday pro rata • Optional pension scheme • Health scheme ADDITIONAL INFORMATION
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