P I N N A C L E P U L S E
Corporate Events Atlanta Managers Meeting Exponential growth in the region was a hot topic at the latest Atlanta Managers Meeting where Senior Vice President Greg Mark also talked about successes and losses, upcoming opportunities and the company culture. Awards were given to team members for going above and beyond their normal responsibilities and for incorporating four key behaviors into their daily work: doing the right thing, being kind to those around you; being humble; and being intentional.
Several presentations touched on policy, expense management, underwriting, property risk, preventative maintenance and next generation property marketing. One presenter, Senior Revenue Manager Kerria Dimmen, explained amenity-based pricing. The following is a recap of her session: Properties are often set up with the same amenity strategy that was put in place by previous management, which can lead to missed revenue growth. As a first step toward assessing amenities, listen to the feedback your leasing team is getting from prospects and tune into customer's wants and needs. It is important to understand the perceived benefits of a feature, floor plan, location or renovation to determine the true value of an individual apartment. Next, assign a value to that benefit and test it. There's no perfect formula or answer
to valuing an amenity. What works at one property or floor plan may not work on another. It's usually a process of testing a rate, evaluating the success and being willing to change it a little until it is right. The revenue management team is always willing to provide guidance and coaching as you navigate this process. When done properly, amenity-based pricing can facilitate the success of your leasing team, maintain desired occupancy and increase revenue growth.
Eighteen Pinnacle team members participated in the Maintenance Mania competition, which was co-hosted by the Apartment Association of Tarrant County and the Apartment Association of Greater Dallas. Eight events ranging from ceiling fan assembly and icemaker installs to re-keying locks held the spectators captive.
Team members in Dallas wore their favorite team jersey and grazed on typical Superbowl bites while enjoying clips from memorable games at theTailgate Party in February.
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