January 2025 Scuba Diving Industry™ Magazine.pdf

2024/25 ARTICLE INDEX Listed are all Articles Listed by Subject Matter Subject Issue Title/Link Author

Page

Across The Globe February 2024 How are Destinations Faring Since COVID?

Terry Cummins, Ph.D.

23

Across The Globe March 2024 Across The Globe May 2024

The Big Differences Between the USA & European Markets Peter Symes

8

ADEX 30 Years of Commitment to Marine Conservation How Big Is The USA Dive Retail Market? ‘How To’ Podcasting Guide for Dive Retailers Working with College & University Dive Programs How to Get Your Business Growing, Part One. Master Your Data to Enhance Your Divers’ Experience How to Get Your Business Growing, Part Two How Executive Coaching Can Help Your Business How to Operate a Full-Service Dive Center Rebreathers 101 – The Individual Perspective Are We at an Inflection Point in the Dive Industry?

Ian Bongso-Seldrup

10 20 15 26 12 22 12 39

Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Business EDU Calypso Files Cousteau Files

January 2024 March 2024 March 2024 April 2024

William Cline Jeff Cinciripino

Tec Clark

Cathryn Castle Garcia

April 2024 May 2024 June 2024 June 2024 June 2024 July 2024 July 2024 July 2024 July 2024

Peter Letts

Cathryn Castle Garcia Cathryn Castle Garcia

Tom Leaird/Brooke Speedy11

Jeffrey Bozanic, Ph.D.

17 17 28 15 26 22 26 28 22 10 18 13 42 53 29 20 11

Jeff Cinciripino

Selling With Your Wallet: The Secret to Upselling EquipmentJennetta Adams

The Top 10 Ways to Promote Your Scuba Business Thinking About Selling Your Dive Business?

Gil Zeimer Dean Hollis

August 2024 August 2024

Building a Strong Online Presence

Cathryn Castle Garcia

Selling a Dive Business Part Two – How Much is it Worth? DeAnn Olsen

September 2024 Come Join Me at DEMA & Let’s Grow Your Business September 2024 Communicating A Change in Ownership – Part 3 September 2024 To “A.I.” or Not “A.I.” – That Is The Question

Cathryn Castle Garcia

Jessica Jarosh

Gil Zeimer

October 2024 October 2024 October 2024 October 2024 October 2024

Avoiding the “Castle Mentality” in Business

Wayne B. Brown

Let’s All Jump on The Global “Blue Friday” Bandwagon

Gil Zeimer

The Business of Women Divers

Linda Sue Dingel

Tips from Former Owners – Part 4, Selling Your Business Dean Hollis

Using Heros & Guides to Brand Build

Cathryn Castle Garcia Cathryn Castle Garcia

November 2024 Audience of One: How to Find Your Ideal Customer November 2024 My First Time – Make It Memorable and Give Thanks

Gil Zeimer

November 2024 Rebreathers 202 – The Dive Resort/Liveaboard Perspective Jeffrey Bozanic, Ph.D. 21

December 2024 Diving Risk Management: Part 1

Al Hornsby

11

December 2024 Honing Your Marketing Message: How to Craft a One-Liner Cathryn Castle Garcia 20

December 2024 Part 1: How To “Blue” Your Business in 2025

Gil Zeimer

18 20 11 22 18 38

January 2025 January 2025 January 2025 January 2025 October 2024

A Different Kind of Blue: The Social Media App Bluesky Diving Risk Management: Part 2 Tempting Probability

Cathryn Castle Garcia

Al Hornsby

Establishing a Clear Target

Wayne B. Brown

Part 2: How To “Blue” Your Business in 2025

Gil Zeimer

Calypso & Jacque’s Photographer

Bill Macdonald Fabien Cousteau

November 2024 PROTEUS™ – One Small Dive for Man One Giant Leap

8

DEMA

February 2024 Driving Growth, Empowering Businesses, and Public Policy Tom Ingram

30 34 20 40 38 36 38 38 50 47 31 27 23 26 27

DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show DEMA Show

May 2024 June 2024 June 2024 July 2024

DEMA’s 2024 Advertising Survey Results

Tom Ingram Peter Letts William Cline

A Retailer’s Perspective: The Value of Networking View our DEMA Show Marketing Plan & Road Map

View our DEMA Show Marketing Plan & Road Map Update William Cline Creating Effective Pre-Event Awareness for the DEMA Show Scott Jones

August 2024 August 2024

DEMA Show 2024: A World of Opportunity

Tom Ingram Peter Letts

September 2024 A First-Timer’s DEMA Guide

October 2024 October 2024 October 2024

2024 DEMA Sponsored Seminar Schedule 2024 Exhibitor List with Booth Numbers A Manufacturer’s Perspective of the Show

DEMA DEMA

John Flanders

November 2024 DEMA is Over... Post-Show Report

Patty Cline

Dive God Diaries June 2024

Diving & Guard Dogs? How it All Began. Redefining Dive Tourism: There is no “Planet B”

Neal Watson, Sr. Alex Brylske, Ph.D.

Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro Eco Pro

January 2024

February 2024 “What Business are we Really in?” Alex’s take on Tourism Alex Brylske, Ph.D.

March 2024 April 2024 May 2024 June 2024

Big Picture Thinking: Don’t Be “Just Another Instructor.” Alex Brylske, Ph.D.

7

It’s the Play, Not the Actors in Coral Reef Education What is a ECO PRO & How Do They Help Our Industry?

Alex Brylske, Ph.D. Alex Brylske, Ph.D. Alex Brylske, Ph.D.

28 32 36

Redefining Today’s Dive Professionals

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