EMPLOYEE PROFILES
That philosophy guides how Cedarhurst identifies future leaders. The focus is not on résumés alone but on the company’s core values: work ethic, a willingness to go beyond the minimum, and genuine care. Skills can be taught. Character can’t. “We want people who do the next job before they’re promoted,” Almir explains. “When you see someone already living the role they want, it makes the decision easy.” Looking Ahead As Cedarhurst grows, Almir is committed to protecting and strengthening that culture. Investments in new HR platforms are helping attract and retain top talent, while the company’s pace and expectations continue to foster resilience and excellence. “We move quickly and expect a lot, but that’s what makes it rewarding,” he explains. “The pace is faster; the expectations are higher. But for people who want to grow, who want to be surrounded by others working just as hard as they are—it’s the best place to be.” For Almir, the vision is clear: “My goal is for people to build their careers here and retire here. When our people grow, Cedarhurst grows. And when Cedarhurst grows, our residents flourish. That’s the future we’re building together.”
Morgan Semanisin Director of Operations First Role: Resident Assistant Career Path:
Began my journey at Cedarhurst of Highland on January 2nd, 2015, as a Resident Assistant, and our community was acquired by Cedarhurst in 2018. I joined the Home Office team on January 2nd, 2019, as our Organizational Development Coordinator, then moved into our Assistant Director of Wellness role, then the Assistant Director of Operations role, and currently the Director of Operations.
Quote: “If you want to go fast, go alone; if you want to go far, go together.”
Bethany LaChance Regional Director of Sales and Marketing First Role: Director of Sales Career Path: Promoted to Sales
Specialist in 2019 supporting IL/MO/ IN/KY; advanced to Regional Director of Sales and Marketing in 2021, overseeing and coaching multiple communities; helped open seven new Cedarhurst communities. Quote: “Coaching and empowering our Directors of Sales is my priority— when teams thrive, residents and families do too.”
Made with FlippingBook - Online catalogs