KEYSTONE’S LATEST CONSUMER FENESTRATION REPORT HIGHLIGHTS TIMBER, SMART TECHNOLOGY AND REGIONAL OPPORTUNITIES
The latest UK Consumer Fenestration Trends Report has been released, providing fresh insight into homeowner preferences, priorities and purchasing behaviour across the UK windows, doors and roof glazing market. This edition places particular emphasis on a number of areas where a deeper understanding of consumers can create new opportunities for manufacturers and installers. Following the strong reception to the previous report’s analysis of aluminium-preferring consumers, this edition includes a detailed look at timber-preferring homeowners, revealing a distinct group that places more importance on quality, security, style and craftsmanship, along with higher project budgets across many areas of home improvement. The report also revisits smart home technology, exploring updated attitudes towards the functionalities consumers value, barriers to wider adoption and potential market size. Security remains the strongest area of interest, while cost, reliability and complexity continue to limit take-up. A further feature is the regional preference analysis, highlighting significant local differences across materials, window and door styles, colours, glazing and purchasing priorities. The findings provide installers with practical insight into what matters most to homeowners in their local markets, helping them tailor product recommendations and marketing messages to
build greater trust and relevance.
Charlotte Hawkes, Director at Keystone Market Research, said: “This latest report demonstrates that real opportunities lie in understanding the differences between consumer groups and local markets. The decision to look at timber-preferring homeowners follows the very positive response to our aluminium analysis, and we have again identified a group with clear characteristics that businesses can use to refine their approach. “The regional analysis is particularly valuable for installers. Understanding what matters locally allows them to demonstrate that they understand their customers, build trust and make their product and service proposition more relevant.
“With just 7% of homeowners saying salespeople
Made with FlippingBook Ebook Creator