01
More visibility for less money
The key principle here is to consider your merchandise as advertising, not as a source of revenue. Breaking even is a milestone of success.
Branding essentials
02
These days, the rules change often, and they do so at a faster pace than ever before. The rules of branding have also changed. A sleek website, strong social media presence and consistent brand aesthetic are no longer sufficient to stand out.
03
Quality as always
A quality product has two main characteristics: good design and well executed manufacturing. Sampling is essential to ensure quality. Good communication between designers, production officers and manufacturers is the key to success.
04
Don’t favour edge over consistency
Being consistent with your brand image and focusing on your niche market is always favorable over a quick fix in the edge department.
05
The days of cheap merch are over
Invest in quality merchandise and your brand will be considered a quality brand. When you’re making high quality products, your profit margins won’t be very big, but the potential for widespread exposure pays off.
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