Operations: THE VALUE OF VALUE
Adding Value Is Always on Trend CHANGE IS CONSTANT, AND THE BEST WAY TO COMBAT CHANGE IS TO CONTINUOUSLY ADD VALUE.
JEFF ROTH
C hange is a constant in the marketplace, and it can create uncertainty for us and the people we serve. How will the new rules for realtors affect buyers and sellers? How do the outcomes of an election affect housing policy and the industry? How does the health of the economy affect employment, interest rates, and real estate? People are looking for clarity and answers from someone they trust. The best way to combat change is to always lead with value. You can add value in the following ways. BY CONTINUOUSLY LEARNING As a real estate professional, you have to seek the most current information on the state of the market and our industry so we can best serve our clients and customers. Start with Think Realty magazine. Its content is a great resource. So too
is collaboration with the magazine’s contributors—and then sharing that knowledge with the people we serve. Continuously work on your professional development no matter what role you play in the industry. Dedication to self- improvement sets you apart from your competition and adds the most value. BY BRINGING CLARITY DURING TIMES OF CHANGE People are looking for answers. They are looking for safe and affordable housing. They want to know how to scale their portfolio thoughtfully. They want to make informed choices and work with someone they trust. You want to be that trusted guide for them. Share what you have learned and help them make sense of the changing marketplace to make the best decisions possible. You can do this by having individual conversations with your peers as well as sharing what you know with clients and customers.
Having an educator’s mindset and bringing clarity during times of change not only helps the people you serve but also attracts new clients and customers who are looking for the same. BY SHARING YOUR EXPERIENCES We recently had a prolonged vacancy in one of our units that is in a good area. The property manager, at the time, could not fill the vacancy. The problem was not the unit but the mindset of the property manager. We were loyal to that person because they helped us buy the property from the previous owner. However, that loyalty was costly. We should have switched property managers sooner because the new one understood how to qualify Section 8 tenants fairly and filled the vacancy in one week. Our experience was an invaluable lesson about making a hard business decision sooner. It can be shared with others to hopefully save them from the same experience. Sometimes, our toughest lessons allow us to add value and help others make better decisions.
72 | think realty magazine :: september - october 2024
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