Operations: AMENITIES
2024’s Top Amenity: Air Conditioning AC ENHANCES LIVING ENVIRONMENTS AND BOOSTS REAL ESTATE VALUES BY PROVIDING ESSENTIAL COMFORT AND ENERGY EFFICIENCY.
KRISTA REUTHER
T oday’s rental market is as competitive as ever, and strategic amenities offer savvy landlords an undeniable edge in the race for great tenants. Gyms, pools, and in-unit washers might sound like a natural win, but don’t splash out on the latest Whirlpool offering just yet. Instead, consider the humble air conditioner, which consistently topped renter wishlists in the latest survey from TurboTenant, an all-in-one rental property management platform.
SWEATING OUT AN EVER- WARMING CLIMATE To discover the most coveted amenity of 2024, in May, TurboTenant asked more than 3,400 tenants across the United States to rank 10 popular rental features (see accompanying survey ). Across demographics, air conditioning was the top priority. It’s no surprise why. According to the National Centers for Environmental Information, April 2024 was the hottest
April on record. The bad news doesn’t stop there. Their report also states that April was the eleventh consecutive month in record warmth globally. Paired with the statement from disaster- readiness agent Ready.gov that the number of extreme heat days (i.e., a period of at least two to three days with temperatures above 90°F and high humidity in most of the nation) has tripled since the 1980s, the importance of air conditioning cannot be understated.
82 | think realty magazine :: september - october 2024
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