Operations: STORYTELLING
Why Storytelling Is the Most Crucial Part of Modern Marketing IN THE CONSTANT TUG-OF-WAR BETWEEN BOLD NEW MARKETING IDEAS AND TIME- TESTED STRATEGIES, IT’S IMPORTANT TO GET THE BALANCE RIGHT.
SKYLER WILSON
I n today’s fiercely competitive market, having a great property is just the beginning. You need to market it in a way that not only captures attention but resonates with your prospects on a deeper level. Enter an unlikely hero: Liquid Death. No, it’s not the latest horror flick; it’s a canned water company that’s shaking things up with a refreshingly unique approach.
Their slogan “Death to Plastics” and edgy branding are making waves in the beverage industry. But what does this have to do with real estate investing? More than you might imagine. Picture this: a water company valued at $1.4 billion in 2024. What’s their product? Plain old water. So, how does something so simple make such
a splash? The genius behind Liquid Death, Mike Cessario, had an epiphany at a music festival. Amid the sea of cheap beer and sugary energy drinks, performers were ditching their cans for plain water. A light bulb went off: How can we stand out in a crowd by selling the world’s simplest product? The answer lies in brilliant branding.
84 | think realty magazine :: september - october 2024
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