FINDING YOUR CAUSE Branding is much more than just a logo or a catchy slogan. It’s about telling a story that people can’t help but share. Liquid Death is a testament to this. It’s a straightforward water company with a killer story: helping people drink healthier while looking cool and saving the planet from plastic waste. These are causes that resonate deeply with millennials and GenZers, and that’s all it took to propel Liquid Death to billion-dollar success. So, how can real estate professionals tap into this magic? It starts with a cause you truly believe in. Maybe it’s “Building homes with the highest quality standards,” or “Dedicating a percentage of our profits to affordable housing.” Find your mission and let it shine. A cause that aligns with your values can transform your brand, rallying your audience to your side. GETTING PEOPLE TALKING The real estate market is a bustling arena, much like the beverage industry, teeming with competitors. So, how do you make your properties the talk of the town? The secret is a compelling narrative. Just as Liquid Death uses its rebellious image to captivate a specific crowd, real estate professionals can weave a unique story that strikes a chord with their target market. This might mean highlighting your commitment to sustainability, showcasing your community involvement, or flaunting your innovative design ethos.
Think about the green building trend. Companies embracing eco-friendly practices aren’t just selling homes; they’re offering a vision of a sustainable, healthier future. By integrating eco- conscious features into your properties and shouting about them from the rooftops, you attract buyers who are enthusiastic about the environment and willing to pay a premium for homes that reflect their values. Another winning strategy is to shine a spotlight on the local community. Real estate is all about location, and buyers want properties that are part of a lively, thriving community. Emphasize local amenities, top-notch schools, beautiful parks, and cultural hot spots in your marketing. Showcasing your involvement in community projects or teaming up with local businesses can further bolster your brand and foster trust with potential buyers. Don’t forget the power of social media and digital marketing. Craft engaging content that tells your story and brings your properties to life. Platforms like Instagram, Facebook, and LinkedIn are your stage. Share behind-the-scenes glimpses of your projects, glowing testimonials from happy clients, and updates on your community initiatives. Consider collaborating with influencers or local personalities to give your properties an extra boost. Just as Liquid Death partners with musicians and athletes to amplify their reach, aligning with well-known figures in your area can add a layer of credibility and attract more eyeballs to your real estate brand.
These are just a few examples—and rather easy ones at that. But take the concept to heart: To make your brand stand out, pick a cause and champion it. By crafting a compelling brand narrative, fighting for your values, and engaging deeply with your community, you can make your properties shine in a crowded market. Remember, it’s not just about selling homes; it’s about selling a dream, a vision, and a lifestyle that your buyers can passionately connect with. And if all else fails, just remember the story of Liquid Death—they turned plain water into a billion-dollar brand. So, if you ever feel like your marketing is just treading water, maybe it’s time to add a little “Liquid Death” edge to your strategy. After all, if water can be exciting, so can real estate!
SKYLER WILSON
Skyler Wilson is an entrepreneur obsessed with video production and marketing. It started with making YouTube videos in middle school, then interning at a marketing firm and church, mastering editing and live production. Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He offers a fresh perspective, blending creativity, leadership, and processes. Wilson has a degree in marketing from the University of Georgia.
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