EXECUTIVE SUMMARY
The other technology-driven development that associations report this year is a significant decrease in data problems that have been reported in the past. The top data complaint is a lack of marketing results tracking and analysis, which dropped from 51% in 2018 to 39% in 2019. Similarly, the issue of inadequate membership dashboards and reporting tools went from 48% in 2018 to 35% in 2019. In the competitive association environment, the ability to track, analyze, and report on marketing efforts has become a core ability to drive success. So these improvements are significant.
WHAT ARE THEMOST SIGNIFICANT DATA CHALLENGES YOURASSOCIATION FACES?
39
%
35
%
33
%
TOTAL OF 652 ASSOCIATIONS SURVEYED
32
%
30
%
30
%
21 %
11 %
8 %
Please see page 52 for more detailed information.
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