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ASSOCIATION STATISTICS SECTION 1 Association Statistics
SECTION 2 Member Recruitment (Acquisition)
PERCENTAGE INCREASE IN NEW MEMBER ACQUISITION OVER PAST YEAR
SECTION 3 Member Engagement
Total (n = 358)
Individual (n = 151)
Trade (n = 110)
Combination (n = 97)
Mean % Increased* Median % Increased Increased 1% to 5% Increased 6% to 10% Increased 11% to 50%
16%
12%
18% 10% 37% 27% 32%
21%
8% SECTION 4 Member Renewal and Reinstatement (Rete
8%
7%
42% 23% 31%
44% 22% 32%
44% 19% 28%
SECTION 5 Social Media
Increased more than 50%
5%
2%
4%
9%
*Means are influenced by high and low numbers in the data set.
SECTION 6 CHALLENGES and Goals
y The median increase in new member acquisitions is 8%, up from 6% in 2018. 42% of associations report increases of up to 5% (down from 48% in 2018), with IMOs and combination associations most likely to report this level of growth (44% each). More than one-third of
associations report increases over 10% for new members (36%; up from 29% in 2018). Combination associations are the most likely to report these high levels of growth for new members (37%; up from 24% in 2018).
SECTION 7 Dues and M mbership Structure
SECTION 8 Managing Your Association
SECTION 9 The Demographics of Your Association
SECTION 10 Words of Wisdom
PERCENTAGE DECREASE IN NEW MEMBER ACQUISITION OVER PAST YEAR
Total (n = 120)
Individual (n = 60)
Trade (n = 38)
Combination (n = 22)
Mean % Decreased* Median % Decreased
14% 10%
13%
15%
15%
9%
8%
9%
Decreased 1% to 5% Decreased 6% to 10% Decreased 11% to 50% Decreased more than 50%
41% 21% 37%
42% 18% 38%
42% 18% 39%
36% 32% 27%
2%
2%
-
5%
*Means are influenced by high and low numbers in the data set.
y The median drop in new member acquisitions is 10% for those associations reporting declines, up from 8% in 2018. Almost four in ten associations report declines of over 10% (39%). About one-third of combination associations report declines of 6% to 10% (32%; up from 11% in 2018), while 32% report declines of over 10%, a significant drop from 2018 (53%).
y IMOs and trade associations are more likely than combination associations to indicate new member declines of over 10% (IMOs: 40%, up from 33% in 2018; Trades: 39%, down from 44% in 2018).
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