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ASSOCIATION STATISTICS
s
t (Acquisition)
What is your overall membership renewal rate?
t
OVERALL MEMBERSHIP RENEWAL RATE
Total (n = 675)
Individual (n = 302)
Trade (n = 206)
Combination (n = 167)
d Reinstatement (Retention)
Mean
82% 85%
78% 81%
89% 90%
80% 83%
Median
y Similar to results from 2018, the median renewal rate is 85% (84% in 2018). Overall, 70% of associations report renewal rates at or above 80%, a slight increase from 2018 (68%). Trade associations have the highest median renewal rate (90%). y Associations with renewal rates at or above 80% are significantly more likely to report increases in their membership over the past year. Additionally, associations with new member renewal rates at or above 60% are significantly more likely to report overall renewal rates at or above 80%.
y The smallest IMOs (up to 1,000 members) are significantly more likely to report renewal rates of 80% or higher compared to IMOs with more members. Conversely, larger trade associations (over 100 members) are significantly more likely to report overall membership renewal rates of 80% or more.
oals
ip Structure
ciation
f Your Association
What is your renewal rate for first-year members?
RENEWAL RATE FOR FIRST-YEAR MEMBERS
Total (n = 480)
Individual (n = 201)
Trade (n = 160)
Combination (n = 119)
Mean
72% 74%
65% 65%
81% 84%
71% 74%
Median
y The median renewal rate for new members is 74%, up from 70% in 2018. IMOs report median new member renewals of 65% (up from 62% in 2018), and combination associations report median new member renewals of 74% (up from 66% in 2018). Trade associations have the highest median new member renewals (84%). y Trade and combination associations are significantly more likely to report first-year renewals at or above 80% compared to IMOs (66% for trade and 44% for combination vs. 28% for IMOs). Furthermore, associations with overall renewal rates under 80% are significantly more likely to have first-year member renewals below 60%.
y Additionally, associations with increases or no change in their membership in the past year, or increases over the past five years are significantly more likely to report first-year renewals at or above 80%. Associations with declines in their five-year membership numbers and their overall new member acquisitions are significantly more inclined to report first-year renewals below 60%. IMOs with fewer than 1,000 members are significantly more likely to have first-year renewals of 80% or more, while larger associations have lower new member renewal rates.
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