2
MEMBER RECRUITMENT
quisition)
Which recruitment marketing channels get your organization the most new members? You may select up to five answer choices.
instatement (Retention)
CHANNELS THAT GET MOST NEW MEMBERS
Total (n = 739)
Individual (n =327)
Trade (n = 223)
Combination (n = 189)
Word-of-mouth recommendations
69%
66%
74%
68%
62%
67%
57%
59%
Local events/meetings
34%
36%
30%
35%
Cross-sell to non-members who buy your products or attend your conferences Promotion to/at your own conferences/trade shows
30%
29%
29%
32%
tructure
27%
24%
27%
32%
Personal sales calls
26%
10%
46%
29%
Association-sponsored events
25%
23%
28%
27%
ion
Direct mail
23%
28%
19%
18%
Chapters
19%
29%
5%
18%
Exhibiting at other conferences
17%
16%
19%
19%
ur Association
Paid online digital marketing
15%
20%
8%
13%
Advertising in your own publications
14%
13%
14%
15%
Free membership offered with a non-member meeting registration
10%
15%
2%
12%
Accreditation promotion
9%
8%
7%
13%
Public relations
8%
9%
8%
7%
Content marketing (white papers) Advertising in outside publications
8%
6%
11%
7%
5%
5%
7%
2%
Telemarketing
4%
6%
2%
4%
Radio or TV
2%
2%
1%
1%
Other
12%
14%
13%
10%
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