SECTION 1 Association Statistics
2
MEMBER RECRUITMENT SECTION 2 Member ecruitment (Acquisition)
SECTION 3 Member Engagement
How effective are the following offers for recruiting new members?
SECTION 4 Member Renewal and Reinstatement (Retention)
EFFECTIVENESS OF OFFERS FOR RECRUITING NEW MEMBERS (VERY EFFECTIVE/EFFECTIVE)
SECTION 5 Social Media
Total
Individual
Trade
Combination
SECTION 6 CHALLENGES and Goals
Conference or convention discount
54%
56%
52%
53%
SECTION 7 Dues and Membership Structure
Dues discount for first year
52%
51%
54%
51%
SECTION 8 Managing Your Association
Additional months free (e.g., 15 months for price of 12)
46%
48%
52%
35%
SECTION 9 The Demographics of Your Association
Monthly or quarterly installment dues
37%
38%
36%
37%
SECTION 10 Words of Wisdom
Multiple-year dues discount
36%
37%
43%
28%
Product discount, coupons or voucher
33%
38%
27%
30%
Free trial
30%
33%
33%
21%
Member-referral incentives (given to members) No risk/dues back guarantee (refundable dues)
24%
27%
22%
20%
22%
24%
18%
24%
Free gifts or premiums
19%
24%
15%
10%
Drawing or contests
10%
12%
8%
8%
Please see explanations on following page
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