SECTION 1 Association Statistics
2
MEMBER RECRUITMENT SECTION 2 Member ecruitment (Acquisition)
SECTION 3 Member Engagement
What do you believe are the top three reasons members join your organization?
SECTION 4 Member Renewal and Reinstatement (Retention)
SECTION 5 Social Media
TOP REASONS MEMBERS JOIN ORGANIZATION
Total (n = 730)
Individual (n =325)
Trade (n = 219)
SECTION 6 CHALLENGES and Goals Combination (n = 186)
57%
53%
62%
60%
Networking with others in the field
SECTION 7 Dues and Membership Structure
Learning best practices in their profession Accessing specialized and/or current information
26%
22%
32%
24%
SECTION 8 Managing Your Association 29%
25%
21%
26%
Supporting advocacy
23%
17%
33%
19%
SECTION 9 The Demographics of Your Association
Supporting the mission of the association
21%
23%
16%
22%
19%
16%
23%
SECTION 10 Words of Wisdom 21%
Attending conferences/trade shows
Advancing their career
17%
26%
4%
18%
Purchasing continuing education
16%
21%
11%
13%
Gaining or maintaining professional certification
16%
20%
9%
17%
Receiving recognition or prestige by belonging to the association Obtaining discounts on product or meeting purchases
16%
17%
13%
18%
14%
16%
11%
15%
Accessing association publications
13%
16%
7%
13%
Accessing industry thought leaders Using affinity programs (insurance, rental cars, retail discounts, etc.)
11%
7%
16%
12%
6%
4%
11%
2%
Accessing industry benchmark studies
4%
1%
10%
4%
Accessing the job board
1%
2%
1%
1%
Other
8%
9%
11%
4%
Not sure
<1%
-
-
1%
Please see explanations on following page
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