uitment (Acquisition)
3
MEMBER ENGAGEMENT
gement
wal and Reinstatement (Retention)
Do you have a tactical plan to increase engagement?
76%
69%
67%
Total (n = 732) Individual (n = 326) Trade (n = 220) Combination (n = 186)
66%
and Goals
27%
27%
mbership Structure
24%
18%
8%
7%
6%
6%
ur Association
Yes
No
Not sure
phics of Your Association
y The majority of associations have a tactical plan to increase engagement (69%). y Trade associations are significantly more likely than IMOs or combination associations to have a tactical plan to increase engagement (76% vs. 67% and 66%, respectively).
y 83% of associations that have seen a renewal increase in the past year also have a tactical plan to increase engagement. y By contrast, only 63% of associations that have seen a renewal decrease and 69% of those whose renewal rate has remained the same have tactical plans.
dom
The majority of associations have a tactical plan to increase engagement (69%).
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