Member Engagement
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MEMBER RENEWAL AND REINSTATEMENT SECTION 4 Member Renewal and Reinstatement (Retention)
SECTION 5 Social Media
SECTION 6 CHALLENGES and Goals What do you believe are the top reasons members DO NOT renew their membership in your organization? You may select up to THREE choices.
SECTION 7 Dues and Membership Structure
TOP REASONS FOR NOT RENEWING MEMBERSHIP
Total (n = 704)
SECTION 8 Managing Your Association Individual (n = 314) Trade (n = 210)
Combination (n = 180)
Lack of engagement with the organization
41% 27% 27% 25% 21% 21% 20% 17% 17% 16%
35% 22%
51% 33%
39% 29%
Could not justify membership costs with any significant ROI
SECTION 9 The Demographics of Your Association 33% 15% 31%
Left the field, industry, or profession
Lack of value
26% 29%
21%
26% 24% 18% 18% 14% 17% 15%
Employer won't pay or stopped paying dues Budget cuts/economic hardship of company
8%
SECTION 10 Words of Wisdom 11%
39% 11% 13% 38%
Forgot to renew Too expensive
27% 21%
Company closed or merged
2%
Retirement
22%
7% 5%
Disappointment with the benefits/services
7% 7% 7% 6% 5% 4% 2% 2% 1% 1% 6% 3%
6%
11% 9% 6% 5% 4% 3% 3% 3% 1% 1% 4% 2%
Student memberships do not convert to full memberships Can get materials from other members/other sources
10%
-
6% 7% 6% 3%
8% 7% 4% 5%
Lack of relevance
Moved
Disagree with advocacy position of the association Young professional memberships do not convert to full memberships
5%
-
Lost job
3% 1% 2% 1% 7%
1% 3%
Switch to competitor Poor customer service
-
Not sure
1% 5%
Other
y Lack of engagement is increasingly cited as a reason why members do not renew. At 41%, this represents a continued increase from 33% in 2016. y Lack of engagement is especially high among trade associations (51%; up from 40% in 2016). - In fact, it is significantly higher than IMOs (35%) and combination associations (39%).
y Among IMOs, 27% cite forgetting to renew as a factor in non-renewals; this is significantly higher than among trade associations (11%) and combination associations (18%).
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