4
ion)
MEMBER RENEWAL AND REINSTATEMENT
After memberships lapse or expire, how long do you continue to contact members to invite them to reinstate their membership?
CONTACT AFTER MEMBERSHIP LAPSE OR EXPIRATION
Total (n = 705)
Individual (n = 314)
Trade (n = 210)
Combination (n = 181)
We continue indefinitely to contact lapsed members
30% 20% 11% 7% 5% 1% 7% 5% 13%
24% 20% 13% 10%
41% 18% 9% 5% 2% 1% 7% 6% 11%
30% 21% 11% 6% 6% 1% 9% 4% 14%
1 year after expiration 2 years after expiration 3 years after expiration 4 to 5 years after expiration 6 or more years after expiration
7% 3% 6% 5%
Other
Not sure
We don't contact lapsed members
13%
y 30% of associations continue to contact lapsed members indefinitely; this is down from 33% in 2018. y Trade associations are significantly more likely to continue indefinite contact (41% vs. 24% for IMOs and 30% among combination associations).
y Associations with a higher renewal rate (80%+) are significantly more likely to continue contacting lapsed members indefinitely (34% vs. 25%). y Smaller budget associations (<$1 million) are significantly more likely not to contact lapsed members (23% vs. 10%).
Associations with a higher renewal rate (80%+) are significantly more likely to continue contacting lapsed members indefinitely (34% vs. 25%).
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