4
ion)
MEMBER RENEWAL AND REINSTATEMENT
How has the budget changed from last year for each of the following marketing programs?
BUDGET CHANGE FOR MARKETING PROGRAMS IN PAST YEAR* TOTAL
Stayed the Same
Increased
Decreased
38%
57%
2%
Paid online digital advertising
32%
20%
3%
Promotion to/at your own conferences/trade shows
26%
53%
2%
Association-sponsored events
24%
42%
4%
Local events/meetings
24%
45%
3%
Personal sales calls (not telemarketing)
2%
22%
33%
Direct mail
21%
42%
11%
Public relations
21%
36%
3%
Exhibiting at other conferences
7%
18%
37%
Content marketing/white papers Advertising in your own publications
1%
17%
27%
2%
16%
59%
Chapter support
13%
31%
3%
Advertising in outside publications
4%
12%
31%
Member referral program
10%
30%
3%
Telemarketing (not personal sales calls)
3%
8%
17%
Texting
7%
10%
<1%
Radio or TV
3%
10%
1%
* Did Not Use not shown
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