Member Engagement
4
MEMBER RENEWAL AND REINSTATEMENT SECTION 4 Member Renewal and Reinstatement (Retention)
SECTION 5 Social Media
SECTION 6 CHALLENGES and Goals BUDGET CHANGE FOR MARKETING PROGRAMS IN PAST YEAR* INDIVIDUAL
Stayed the Same
Increased
Decreased
SECTION 7 Dues and Membership Structure
37%
59%
2%
Paid online digital advertising
33%
26%
3%
SECTION 8 Managing Your Association
Promotion to/at your own conferences/trade shows
2%
21%
58%
SECTION 9 The Demographics of Your Association
Association-sponsored events
18%
43%
4%
Local events/meetings
17%
50%
4%
SECTION 10 Words of Wisdom
Personal sales calls (not telemarketing)
1%
14%
27%
Direct mail
23%
43%
16%
Public relations
19%
37%
5%
Exhibiting at other conferences
8%
14%
39%
Content marketing/white papers Advertising in your own publications
2%
17%
26%
2%
15%
64%
Chapter support
15%
38%
5%
Advertising in outside publications
6%
8%
31%
Member referral program
11%
30%
3%
Telemarketing (not personal sales calls)
4%
9%
21%
Texting
8%
11%
-
Radio or TV
3%
12%
1%
* Did Not Use not shown
y 38% of associations increased spending on email marketing programs in the past year, down from 42% in 2018. 37% of IMOs increased their budget on email.
y 23% of IMOs increased their budgets on direct mail this past year, while 16% of IMOs decreased their budget.
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