Member Engagement
4
MEMBER RENEWAL AND REINSTATEMENT SECTION 4 Member Renewal and Reinstatement (Retention)
SECTION 5 Social Media
SECTION 6 CHALLENGES and Goals BUDGET CHANGE FOR MARKETING PROGRAMS IN PAST YEAR* COMBINATION
Stayed the Same
Increased
Decreased
SECTION 7 Dues and Membership Structure
37%
58%
2%
Paid online digital advertising
SECTION 8 Managing Your Association 3%
39%
13%
Promotion to/at your own conferences/trade show Association-sponsored events
30%
51%
3%
SECTION 9 The Demographics of Your Association
22%
45%
6%
SECTION 10 Words of Wisdom
Local events/meetings
29%
41%
3%
Personal sales calls (not telemarketing)
3%
24%
34%
Direct mail
19%
43%
9%
Public relations
20%
39%
1%
Exhibiting at other conferences
6%
23%
33%
Content marketing/white papers Advertising in your own publications
1%
14%
34%
2%
14%
67%
Chapter support
15%
34%
3%
Advertising in outside publications
4%
16%
30%
Member referral program
9%
32%
3%
Telemarketing (not personal sales calls)
1%
10%
15%
Texting
7%
9%
1%
Radio or TV
3%
10%
2%
* Did Not Use not shown
y Trade and combination associations are significantly more likely to have increased promotion to/at conferences and trade shows (29% and 30%, respectively, vs. 21% for IMOs).
y Trade and combination associations are significantly more likely to have increased budgets for promoting local events and meetings (29% each vs. 17% for IMOs).
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