6
DUES AND MEMBERSHIP STRUCTURE
ture
What percentage of your members are students? If you are unsure, check not sure.
ssociation
STUDENT MEMBERSHIP
Total (n = 290)
Individual (n = 191)
Combination (n = 86)
Mean
12%
12%
11% 6%
Median
8%
9%
0%
4%
3%
2%
1% to 10%
56% 40%
52% 45%
63% 35%
20% or more
y On average, 12% of all members are students.
What percentage of your student memberships ultimately convert to full memberships? Slide the bar to the appropriate percentage. If you are unsure, check not sure.
PERCENTAGE OF STUDENT TO FULL MEMBERSHIP CONVERSION Total (n = 124) Individual (n = 79)
Combination (n = 41)
Mean
26% 12%
29% 15%
22%
Median
9%
0%
4%
1%
2%
1% to 10%
45% 51%
39% 60%
59% 39%
20% or more
y On average, 26% of all student memberships convert to full memberships.
y Associations with an 80%+ renewal rate typically convert more student memberships to full memberships (29% vs. 22%).
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