The_2019_Membership_Marketing_Benchmarking_Report (1)

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DUES AND MEMBERSHIP STRUCTURE

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On average, how much are your basic annual membership dues? Do not put a range. Please answer in USD. You do not need to include the “$” sign.

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ANNUAL MEMBERSHIP DUES STRUCTURE

Total (n = 699)

Individual (n = 313)

Trade (n = 207)

Combination (n = 179)

32% 68%

17% 83%

57% 43%

30% 70%

We have a sliding scale We have a basic dues price

BASIC ANNUAL MEMBERSHIP DUES

Total (n = 475)

Individual (n = 260)

Trade (n = 89)

Combination (n = 126)

Under $50 $50 to $99 $100 to $149 $150 to $199 $200 to $299 $300 to $399 $400 to $499 $500 to $749 $750 to $999 $1000 and over

6% 9% 11% 10% 18% 13% 8% 11% 4% 10%

7%

1%

6% 11% 14% 14% 20% 15%

12% 14% 10% 20% 13%

-

2% 2% 8% 9% 9%

8% 9% 3% 5%

8% 7% 2% 3%

24%

8%

37%

Mean

$3,354

$392 $222

$16,177

$409 $215

Median

$258

$598

y Over two-thirds (68%) of associations use basic dues for their membership structure. y Trade associations (57%) are significantly more likely than IMOs (17%) and combination associations (30%) to use a sliding scale for membership dues.

y The median basic annual membership dues are $222 for IMOs and $215 for combination associations, while trade associations have a median dues value of $598. y Associations with an 80%+ renewal rate are significantly more likely to have a sliding scale for membership dues (39% vs. 20%).

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