EXECUTIVE SUMMARY
Additionally, associations showing declines in membership over the past year and past five years are significantly more likely to indicate that their organization is only slightly innovative or not innovative at all (53% and 56%, respectively). Likewise, organizations experiencing decreases in new members and overall renewal rates indicate the same. In all cases, the margin is at least ten points versus associations experiencing increases.
DOES YOUR ORGANIZATION CURRENTLY HAVE A PROCESS IN PLACE FOR INNOVATION ANDNEW IDEAS?
42 % NO, we do not have a process
23 % YES, we have a specified process
35 % NO,butwe areworkingon developinga process
L
TOTAL OF 692 ASSOCIATIONS SURVEYED
Please see page 54 for more detailed information.
What’s more, associations that report increases in one-year and five-year membership numbers are significantly more likely—by margins of at least ten points versus those experiencing decreases—to have a specified process in place to support innovation and new ideas (29% and 28%, respectively). We also see a similar correlation between membership increases and compelling value propositions.
HOWCOMPELLING IS YOUR ASSOCIATION’S VALUE PROPOSITION TO YOURMEMBERS?
11 PERCENT
38 PERCENT
41 PERCENT
9 PERCENT
1 PERCENT
VERY COMPELLING
SOMEWHAT COMPELLING
NOT VERY COMPELLING
NOT AT ALL COMPELLING
COMPELLING
TOTAL OF 687 ASSOCIATIONS SURVEYED
Please see page 28 for more detailed information.
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