SECTION 6 CHALLENGES and Goals
6
DUES AND MEMBERSHIP STRUCTURE SECTION 7 Dues and Membership Structure
SECTION 8 Managing Your Association
What type of new membership model(s) has your association adopted?
SECTION 9 The Demographics of Your Association
NEW MEMBERSHIP MODELS ADOPTED
SECTION 10 Words of Wisdom
Total (n = 125)
Individual (n = 55)
Trade (n = 35)
Combination (n = 35)
Tiered
50%
46%
63%
43%
Added special interest (student, retired, etc.) to existing model
22%
31%
9%
20%
Combination (Adding individual or organizational membership)
15%
7%
3%
40%
Group
14%
15%
11%
14%
Electronic
4%
6%
3%
3%
Other
22%
22%
26%
20%
y Among associations that have adopted a new membership model, a tiered structure has been the most common choice (50%).
y IMOs are more likely to add special interest categories to their model (31% vs. 9% for trade associations and 20% for combination associations).
What type of new membership model has your association most considered adopting?
NEW MEMBERSHIP MODELS CONSIDERED
Total (n = 222)
Individual (n = 111)
Trade (n = 51)
Combination (n = 60)
Tiered
43%
41%
49%
40%
Group
7%
10%
2%
7%
Electronic
1%
1%
-
3%
Combination (Adding individual or organizational membership) Added special interest (student, retired, etc.) to existing model
22%
26%
22%
15%
12%
14%
4%
15%
Other
15%
8%
24%
20%
y Among associations that have considered but not adopted a new membership model in the past five years, 43% considered a tiered membership structure.
y Large IMOs (20,000+ members) are significantly more likely to consider a tiered membership model (65% vs. 32%).
800.644.6646 | 703.739.1000 | WWW. MARKETINGGENERAL .COM
63
Made with FlippingBook Ebook Creator