The_2019_Membership_Marketing_Benchmarking_Report (1)

SECTION 7 Dues and Membership Structure

7

MARKETING TOOLS SECTION 8 Managing Your Association

SECTION 9 The Demographics of Your Association

What association management software (AMS) do you use?

SECTION 10 Words of Wisdom

MOST COMMON ASSOCIATION MANAGEMENT SOFTWARE

Total (n = 676)

Individual (n = 301)

Trade (n = 198)

Combination (n = 177)

iMIS (ASI-iMIS)

14%

16%

13%

13%

Abila

9%

9%

11%

7%

YourMembership (YM)

6%

6%

6%

7%

SalesForce

5%

6%

6%

4%

Personify

5%

7%

1%

5%

Microsoft Dynamics CRM

4%

3%

4%

5%

Aptify

3%

6%

2%

-

Microsoft Excel

2%

1%

4%

3%

ACGI Software

2%

3%

2%

2%

MemberClicks

2%

2%

4%

2%

Home Grown or tailor-made system

2%

3%

3%

1%

Microsoft Access

2%

2%

2%

2%

Impexium

1%

1%

1%

2%

Protech

1%

1%

1%

3%

CiviCRM

1%

1%

1%

2%

Euclid Clear Vantage

1%

0%

1%

2%

Other

30%

27%

32%

32%

We don't use an AMS

9%

9%

9%

9%

y iMIS (ASI-iMIS) and Abila are the most popular association management software platforms (14% and 9%, respectively). y iMIS (ASI-iMIS) is much more popular among associations with budgets of at least $1 million (17% vs. 5% among those under $1 million).

y Abila is significantly more popular among larger budget associations. 15% of associations with budgets of $5 million+ use Abila, compared to 5% among those with lower budgets.

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