C.H. Brown - July 2023

This isn’t to say that Mr. Bachmann was easy on his class. In one pivotal moment, the teacher reprimands a student for acting unkind to a classmate. When the student provides a halfhearted excuse, Bachmann replies, “I don’t really believe that, but I’ll treat it as though it were sincere.” The student can clearly feel the teacher’s disappointment despite no obvious scolding or berating. Mr. Bachmann guides his students with a genuine heart and a steady hand. The affectionate film immerses the viewers in Bachmann’s classroom to witness the evolution of these students. Whether watching those who decide to spend their lunch hour with him in his classroom and others who share their most vulnerable feelings, viewers realize that all of these students needed an educator who showed sympathy and kindness. THE JOURNEY OF A GERMAN CLASSROOM Learn Life Lessons With Mr. Bachmann

The documentary “Mr. Bachmann and His Class” shows how a small-town German teacher helps his diverse students feel at home. This heartfelt documentary even won several awards, including the Silver Bear at the Berlin International Film Festival, because of its simple, uplifting message. In the film, the rural town of Stadtallendorf has a history of employing migrant workers dating back to World War II. Despite having many immigrants in the city, Stadtallendorf has a history of excluding non- German residents. This divide is an issue that weighs heavily on students.

In a classroom of 12–13-year-old students from different countries, Dieter Bachmann uses his authentic positivity to help each student become confident about their own potential. In one scene, after returning graded assignments to his students, he reassures those who scored lower by saying, “These grades do not reflect who you are.” “Mr. Bachmann and His Class” follows the magnetic bunch until retirement. While there are plenty of films about heroic teachers, this gentle documentary reveals more about how all it takes is genuine interest and effort to change students’ lives. Build Loyalty With Storytelling Marketing

Tell a Story and Gain a Following

How can storytelling benefit you? Businesses worldwide have been reaping the benefits of storytelling, and it has worked well enough to become the new standard. Whether you’re sharing why you started your business or adapting stories that align with your company’s beliefs, storytelling marketing can:

We all love stories. Be it books, movies, or current events, we can’t help but thrive on storytelling in our everyday lives. We even process information better when it’s told as a narrative. A study by psychologist Jerome Bruner discovered that people were 22 times more likely to remember a fact when embedded in a story. That makes storytelling a powerful tool to reach your audience. Storytelling marketing is when brands use a narrative to convey their message. In our era, consumers require more than a basic display of your product. Consumers are searching for why they should trust — and buy from — you. The best way to do this is to utilize storytelling marketing. Not only will it help customers better understand your business, but it also humanizes your company.

• • • •

Make your brand memorable

Separate your business from competitors

Share your message and ideas

reasons for this endeavor’s importance to you. List all the events and ideas that led you here. Next, design your anecdotal story to align with the ideals of your desired audience. Instead of sharing your story, you could create a tale with powerful metaphors and a lively narrative to draw in your audience. Whatever approach you take, storytelling marketing will ensure you leave a greater impression.

Build a connection with potential customers

Get started on storytelling marketing. While the benefits of storytelling marketing are clear, it’s a bit more challenging to execute. You might struggle with your story and what you should share. Consider what motivated you to start your business. Entrepreneurship isn’t for the faint of heart, and there must be various

2

CHBEF.COM

Made with FlippingBook Ebook Creator