SAG-AFTRA Commercials Contract Holding Fees and MPU

An interactive educational digital flip book on the holding fees and maximum period of use (MPU) for SAG-AFTRA's Commercials Contract. Updated 26 January 2026

The 2025-2028 SAG-AFTRA Commercials Contract Holding Fees & Maximum Period of Use (MPU)

Updated 26 January 2026

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Table of Contents

Introduction……………………………………………….. Holding Fee description ............................................... Example format and legend ……………………………. Examples………………………………………………….. 1. When first Use begins in the 2nd cycle.................. 2. Applying the entire session fee ……….................. 3. 1-year Use = no holding fees ................................ 4. Holding fees after 1-year Use ends ....................... 5. Additional Use purchased during 1-year Use ....... 6. Traditional Digital = no exclusivity ............................. 7. Traditional Digital + paid YouTube = no exclusivity .... 8. Holding fees can be applied……………………….. 8 10 12 20 22 26 34 38 42 46 50 54

Exclusivity……….......................................................... Maximum Period of Use (MPU).................................... Condensed Rate Sheets .............................................. Contact Information …………………………………….. Glossary ....................................................................... How to use this book ...................................................

58 62 68 73 74 84

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Introduction

The SAG-AFTRA Commercials Contract contains specific provisions for Holding Fees and Maximum Period of Use. It’s important to understand the interplay between these two sets of terms. This guide aims to explain these individual provisions and clarify the relationship that exists between them.

Holding Fee Description

Holding Fees are paid to “hold” performers exclusive and ensure performers do not work for competing products.

Exclusivity Essentially, the Holding Fee is the fee for

Example Format and Legend

As you move through the examples, each section will come with:

An example with Use lengths and type

1 year Use Use Length Use Type

Payment calculations

The timeline of payments

Use Type by Color

Linear

Other

Use Type by Icon

Gaming & Emerging Platforms

Traditional Digital

Social Media/ YouTube

Theatrical/ Industrial

Traditional Digital +paid YouTube

Streaming

Foreign Use

Linear

+unpaid YouTube

Each example will include the payment calculation

There is a bar with the rate and a bar with the payment.

The RATE is the amount* of that specific Use type and length.

The PAYMENT is the amount members can expect to receive, as some payments calculate crediting of session or holding fees.

The GREEN ICON highlights the amount a member or their representatives would see on the paycheck.

*For producers, this does not include P&H and employer paid fees

RATE

PAYMENT

PAYCHECK

Each example includes a timeline to highlight when payments are due.

The symbol legend is included in each timeline

Timeline Legend

M P U

Maximum Period of Use

10 Business Days = Beginning of MPU

First Use Session Fee

Holding Fee

13 Weeks

First Day of OCP* Photography

*on-camera principals

Holding Fee Examples

Example: When first Use begins in the 2 nd cycle*

1 #

If there is no Use in the first cycle, then the session fee cannot be applied to the Use fee .

Add the MPU to your calendar and 13-week dates to your calendar to check if employers want to hold you.

*cycle = 13 weeks

Left page

Example #1

SCENARIO: 1 Year Use Traditional Digital + Paid YouTube, First Use in the 2nd cycle. 1 year Use

SCENARIO: 1 Year Use, Traditional Digital + Paid YouTube, First Use begins in 2nd cycle

Payments

$ $ $

$822.30 Session Fee Payment

$822.30 Holding Fee Payment (2nd cycle)

$3,808.00 1-Year Traditional Digital +Paid YouTube

$5,452.60 Total Payment to Performer

This symbol indicates a check performers will receive.

$ $ $

Example #1

Total Payment to Performer $5,452.60

M P U

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Applying entire session fee

Employers can apply the entire session during that 13-week cycle until the amount is exhausted. Similarly, employers can apply the entire holding fee during that 13-week fixed cycle until the amount is exhausted.

Left page

Example #2

SCENARIO: Two 4-week Use, Dealer, both Uses begin in 1 st cycle

4 week

week 4 Use

SCENARIO: Two 4-week Use, Dealer, both Uses begin in 1 st cycle

1 st

run

Payments

$ 822.30

Session Fee Payment

$ 735.00 4-week Dealer Use Rate

-$ 822.30

Applied/Credited

$ 87.30

Remaining Session Fee

$ 822.30 = Total Payment to Performer (for 1st run)

For this example - the remaining session has yet to be applied.

Example #2

4-week Dealer 1 st run

Total Performer Payment so far: $783.10 Total Payment to Performer (for 1st run) $822.30

M P U

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Payments run 4 week SCENARIO: Two 4-week Use, Dealer, both Uses begin in 1 st cycle $ 87.30 Remaining Session Fee 2 nd $735.00 4-week Dealer Use Rate

- $87.30

Applied/Credited

$ 647.70

2nd 4-week Dealer Payment

$ 647.70 Total Payment to Performer (for 2nd run)

Example #2

4-week Dealer 2 nd run

Total Performer Payment so far: $1,400.00 Total Payment to Performer (for 2nd run) $647.70

M P U

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example #2 Payments $ 822.30

Session Fee Payment

$ 735.00 4-week Dealer Use Rate

-$ 822.30

Applied/Credited

This symbol indicates the checks performers will receive.

$ 87.30

Remaining Session Fee

$735.00 4-week Dealer Use Rate

- $87.30

Applied/Credited

$ 647.70

2nd 4-week Dealer Payment

$ 1,557.30 Total Payment to Performer (for 2nd run)

Example: For 1-year Use buys for Linear and/or Streaming, session can be applied/credited, holding fees are included in the Use fee.

34 There are no holding fees paid/issued during the first 3 Use cycles if Linear and/or Streaming is being used .

Left page

Example #3

SCENARIO: 1-year Use, National Cable

1 year Use

SCENARIO: 1-year Use, National Cable

Payments

$ 822.30

Session Fee Payment

$13,500.00 1-year National Cable Rate

-$ 822.30 Applied/Credited

$12,677.70

1-year National Cable Payment

$13,500.00

Total Payment to Performer

This symbol indicates a check performers will receive.

Example #3

Total Payment to Performer $13,500

M P U

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Holding fees after 1-year Use ends

Use: A one-year cycle covers an additional three holding fee cycles after the first session or holding fee is applied.

Left page

Example #4

SCENARIO: 1-year Use, National Cable (THEN) 1-year Use, Streaming

1 year Use

year Use

STREAMING

SCENARIO: 1-year Use, National Cable (THEN) 1-year Use, Streaming Payments $ 822.30 Session Fee Payment

$13,500.00 1-year National Cable Rate

-$ 822.30

Session Fee Applied/Credited

$ $

$12,677.70

1-year National Cable Payment

$822.30

Holding Fee Payment

$10,000.00 1-year Streaming Rate

-$ 822.30

Holding Fee Applied/Credited

$9,177.70

1-year Streaming Payment

$13,500.00

Total Payment to Performer

Example #4

Total Payment to Performer $23,500

M P U

One year term

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Additional Use purchased during 1-year Use

Any additional Use purchased during the original 1-year Use is paid in full.

Left page

Example #5

SCENARIO: 1-year Use, National Cable + ANY Use during that 1-year Use

1 year Use

Any

Use

SCENARIO: 1-year Use, National Cable + ANY Use during that 1-year Use

Payments

of no crediting

There is

$ 822.30

Session Fee Payment

session or holding fees to wild spot

$13,500.00 1-year National Cable Rate

session

because the was already

-$ 822.30 Session Fee Applied/Credited

credited* to the original 1-year

$ $

$12,677.70

1-year National Cable Payment

Use

$3,000.00

13-week Streaming Payment

*aka applied

$16,500.00

Total Payment to Performer

Full Rate

Example #5

Total Payment to Performer $16,500

$ $

M P U

One year Cable term

Beginning of 13-week Streaming Use

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Traditional Digital and Exclusivity.

When a commercial is produced for either Traditional Digital options ONLY, there is NO automatic exclusivity.

Left page

Example #6

SCENARIO: 1-year Use, Traditional Digital (no exclusivity)

1 year Use

SCENARIO: 1-year Use, Traditional Digital

Payments

$ 822.30

Session Fee Payment

$3,570.00 1-year Traditional Digital Rate

-$ 822.30 Session Fee Applied/Credited

$2,747.00

1-year Traditional Digital Payment

$3,750.00

Total Payment to Performer

Example #6

Total Performer Payment so far: $3,400.00 Total Payment to Performer $3,570

M P U

One year term

10 Business Days

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fees

Session Fee

13 Weeks

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Traditional Digital or Traditional Digital + paid YouTube

When a commercial is produced for Traditional Digital or Traditional Digital plus paid YouTube ONLY , if employers want Exclusivity then holding fees are due during the entire Use period and cannot be applied.

Left page

Example #7

SCENARIO: 1-year Use, Traditional Digital + paid YouTube

1 year Use

Exclusivity

SCENARIO: 1-year Use, Traditional Digital + paid YouTube

Payments

$ 822.30

Session Fee Payment

$3,808.00 1-year Traditional Digital Rate + paid YouTube

-$ 822.30 Session Fee Applied/Credited

$ $

$2,985.70

1-year Traditional Digital Rate + paid YouTube

$2,466.90

Holding Fees (Session Rate @$822.30) x 3

$6,274.90

Total Payment to Performer

Bargained rate for Traditional Digital holding fee must be no less than current session rate and cannot be applied .

Example #7

$ $ $

Total Payment to Performer $6,274.90

One year term

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Example: Holding fees can be applied to Traditional Digital and Traditional Digital + paid YouTube if Linear or Streaming Use is purchased.

Employers can apply holding fees moving forward because they purchased cable and streaming.

Left page

Example #7

SCENARIO: 1-year Use, Traditional Digital + paid YouTube + 13-week Cable

1 year Use

year Use 13

STREAMING

SCENARIO: 1-year Use, Traditional Digital + paid YouTube, with 13-week National Cable Use

Payments

$ 822.30

Session Fee Payment

$3,808.00 1-year Traditional Digital Rate + paid YouTube

-$822.30 Session Fee Applied/Credited

$ $

$2,985.70

1-year Traditional Digital Rate + paid YouTube

$ $

$2,466.90

Holding Fees (Session Rate @$822.30) x 3

$4,100.00 13-week National Cable Rate

Only one of the holding fees that was paid can be applied.

-$822.30 Holding Fee Applied/Credited

$3,277.30

13-week National Cable Rate

$9,552.60

Total Payment to Performer

Example #7

Total Payment to Performer $9,552.60

One year term

Beginning of 13-week National Cable Use

First Day of OCP* Photography

(MPU) Maximum Period of Use

Session Fee

Holding Fee Payment

13 Weeks

10 Business Days

First Use

*On-Camera Principal

Exclusivity

When Exclusivity Applies

No exclusivity if Waiver is the ONLY Use

Automatic exclusivity

Bargain for exclusivity if the ONLY Use

(Unpaid)

Linear

Streaming Traditional Digital

Traditional Digital + YouTube

Gaming & Emerging Platforms

Social Media / YouTube

If Traditional Digital and Traditional Digital + Paid YouTube is purchased with Linear and/or Streaming, THEN automatic exclusivity applies…

But holding fees cannot be applied unless and until Linear and or Streaming is purchased

Maximum Period of Use (MPU)

The Maximum Period of Use (MPU) is the period of time during which a commercial may be used.

The MPU is 24-months and is the same for every performer in the commercial.

24 -months

The MPU begins 10 business days from the first day of principal photography.

Business days from the first day of principal photography

Please note: rehearsals and wardrobe fittings do not trigger the MPU

The MPU should be stated on the performers first Use or holding fee paycheck.

business day Session payment check: Payroll companies are required to include the as the beginning of the MPU on the first paycheck 10th

example 1

Condensed Rate Sheets

On-Camera Principals:

Session Rate = $822.30 Use Length

Use Type

4-week

13-week

1-year

Traditional Digital + Unpaid YouTube Traditional Digital + Paid YouTube

$735 $784

$1,165.50 $1,243.20

$3,570 $3,808 $10,000

Streaming Platforms

$1,300

$3,000

Social Media Use- $123.35 (per 30-day cycles) YouTube Use - $123.35 (per 30-day cycles) Freely bargained for Use, Edits and Exclusivity

Social Media / YouTube Waiver

Gaming Platforms

Pay per use applying Class A table: $20k max per 13-week cycle.

Class A

Diginets and Ion

$30.80 per use or $5,250 per 13-week cycle

Spanish-Language Program Use

$1,050

$3,150 $2,100 $1,155 $4,100

$10,500 $7,560 $4,200 $13,500 $3,000 $6,000 $9,000 $6,510 $7,210.12

Wild Spot (ALL MARKETS)

$840 $840

Wild Spot (excluding LA, NY & Chicago)

National Cable

$1,500 $801.12

Local Cable: Single Network With Exceptions Local Cable (Subscribers): Up to 1mil Local Cable (Subscribers): 1mil - 2mil Local Cable (Subscribers): 2mil - 3mil

$2,189.74

$300 $600 $900 $735

$800

$1,600 $2,400 $1,680

Dealer

All Other North America (Class B, Class C, Unwired Network)

$341.25

$1,050

$3,675

Theatrical / Industrial

Up to 30 days use - $822.30 Addt’l use after 30th day up to 21-months = $493.38 Distribution on physical media = $2,631.36

Foreign Use (Multiple of Session)

Off-Camera Principals:

Session Rate = $618.30

Use Length

Use Type

4-week

13-week

1-year

Traditional Digital + unpaid YouTube Traditional Digital + paid YouTube

$551.25

$874.13 $932.40 $2,250

$2,677.50

$588 $975

$2,856 $7,500

Streaming Platforms

Social Media Use- $92.75 (per 30-day cycles) YouTube Use - $92.75 (per 30-day cycles) Freely bargained for Use, Edits and Exclusivity

Social Media / YouTube Waiver Gaming and Emerging Platforms

Pay per use applying Class A table: $20k max per 13-week cycle.

Class A

Diginets and Ion

$23.05 per use or $3,937.50 per 13-week cycle

Spanish-Language Program Use

$787.50

$2,362.50

$7,875 $5,670 $3,150 $10,125 $2,250 $4,500 $6,750 $5,407.59 $4,882.50

Wild Spot (ALL Markets)

$630 $630

$1,575 $866.25 $3,075

Wild Spot (Excluding LA, NY & Chicago)

National Cable

$1,125 $600.84

Local Cable: Single Network with exceptions Local Cable (Subscribers): Up to 1mil Local Cable (Subscribers): 1mil - 2mil Local Cable (Subscribers): 2mil - 3mil

$1,642.31

$225 $450 $675

$600

$1,200 $1,800 $1,260

Dealer

$551.25

All Other North America (Class B, Class C, Unwired Network)

$255.94

$787.50

$2,756.25

Theatrical / Industrial

Up to 30 days use - $618.30 Addt’l use after 30th day up to 21-months = $370.98 Distribution on physical media = $1,978.56

Foreign Use (Multiple of Session)

For the full rate sheet, including group rates, demo, tags, travel time and more, click here .

For more information check out the Commercials Department other flipbooks: ❏ Payment Structure ❏ Editing

Questions?

Visit sagaftra.org/commercials for more information. Email the SAG-AFTRA Commercials Department at comm.coedinfo@sagaftra.org

L.A. Commercials Department 323.549.6858 N.Y. Commercials Department 212.827.1454

Glossary of Terms

Addressable The advertiser’s ability to create multiple changes to a commercial to target specific individual households. Based on data being collected, advertisers will then have the ability to customize commercials which will then be dynamically inserted at the level of the individual household.

Applied Crediting of either the session or holding fee against the first use of the commercial in a cycle. For example, if the first use in the second 13-week cycle is Class A and the Use totals $1,712.00, the producer is allowed to deduct (apply) the holding fee of $822.30 toward the use and issue payment to the performer for the difference ($889.70). Artificial Intelligence (A.I.) Artificial intelligence (AI) in the context of SAG-AFTRA is the simulation of human intelligence in machines, specifically those programmed to learn and think like humans. AI is categorized into two types "digital replicas" and "generative AI".

Advertiser A business that sells or markets a product or service through advertising.

All Other North American Use A type of payment that covers use on ITN/Unwired Networks, Class B and Class C. Use is paid in 4-week/13-week/52-week cycles.

Ad-ID An industry standard for identifying commercials across all media platforms.

Glossary of Terms

A-C

Authorizer The term for any member of the JPC (Joint Policy Committee)

B-Roll The secondary cameras that are rolling during commercial production, capturing Behind-the-Scenes footage. This type of work falls under the Corporate-Educational Contract and performers are entitled to a Category II session payment under the CoEd Contract which covers initial use for up to three years. Cable Similar to their broadcast cousins, cable networks can be national in scope. But rather than have local

Cable (continued) affiliates that broadcast their signal in major markets, cable networks form partnerships with satellite and cable providers to carry their network and pay for the privilege. Use is paid in 4-week/13-week/52-week cycles. CBA (Collective Bargaining Agreement) A collective bargaining agreement (CBA), also known as a union contract, is a written legal contract between an employer and a union representing employees. (cont.)

AVOD (Advertising Based Video On Demand)

A model viewers are “paying for” with their eyeballs – it includes free content funded by advertisements. Much like in broadcast television, the revenue comes 100% from selling ads on videos. Some examples of AVOD platforms are YouTube, Roku, Pluto TV, or Dailymotion.

Glossary of Terms

C-D

Contribution Rate Producers contribute a percentage of all gross compensation paid on behalf of performers to the Pension & Health plans/Health & Retirements plans and IACF/AICF. For the 2022 Commercials Contract, the contribution rate is 19.95% for JPC authorizers and 23.5% for direct signatories. Connected Shoot Full-Budget and Low-Budget Digital Commercials that are shot during the same production but on separate work days.

CBA (Collective Bargaining Agreement) (continued) This agreement results from an extensive negotiation process covering essential topics such as

Digital Subchannel Any broadcast signal of a television station below its primary signal (secondary signal). Also referred to as Diginets. CourtTV/Cozi/Bounce are examples of Diginets. Cycle Consecutive weekly periods of use of a commercial. Diginet Use A type of use. Performers are paid in 13-week cycles of either $30.80 per use, or an upfront fee of $5,250.00 for OCP (On-Camera Performers) per cycle for unlimited Use on Diginet stations.

wages, work hours and employment conditions.

Class A Pay-per-use system, also referenced as a “national commercial” because it airs across the country during the same time slot and television show on broadcast television or in syndication. The maximum use in any 13-week cycle is $20,000.00 for on-camera performers and $15,000.00 for off-camera performers

Glossary of Terms

D-F

Downgrade When a principal performer’s face does not appear in the final edit of the commercial. The performer is entitled

Extra A performer who appears in a commercial and whose performance does not meet the criteria under Section 6 as a principal performer.

Dealer A type of use paid in 4-week/13-week/52-week cycle. Generally commercials made and paid for by a national advertiser and distributed to their dealers. Principal performers are paid Dealer Use when the commercial is shipped out, regardless of use. Digital Replica Computer Program made in whole or in part using the voice, image and/or performance of Performer that can independently generate new performances not previously rendered by Performer.

to a downgrade fee, equal to a session fee, but will not be paid use fees.

Foreign Use A type of use that allows a producer to use a commercial in various geographic regions around the world outside of the US, Canada, and Mexico.

Exclusivity Agreement by a principal performer to not appear in commercials for product(s) or service(s) that compete/conflict. Exclusivity is guaranteed by the payment of a holding fee.

Glossary of Terms

G-M

Gaming Platforms/Virtual World/Augmented Reality/Emerging Platforms All use and editing fees may be freely bargained under this use type but performers are paid a session fee. Generative A.I. A subset of artificial intelligence that learns patterns from data and produces content based on those patterns. Hold Term used when a performer and/or their agent is asked to “hold” a specific date. The performer is definitely engaged and entitled to a session fee for the day(s) they are placed on hold.

Local Cable Commercials that are produced for broadcast on free television and which are subsequently transmitted on local cable systems, provided the service provider does not exceed 3,000,000 subscribers for basic service; is not delivered by satellite; and for the three major markets (NY/LA/CH), the commercial must run concurrent with a wild spot buy. MPU (Maximum Period of Use) The 24-month period of time a commercial may be used by producer/signatory without renegotiating.

Holding Fee An amount paid to a principal performer every 13 weeks in exchange for his/her exclusivity to the product/service being advertised.

Linear Use Includes the following: Class A Wild Spot (including Spanish) Cable (including Spanish) Local Cable Dealer ION Diginet Spanish Program All Other N. America (Class B, Class C, Unwired)

Glossary of Terms

N-P

Off-Camera Performer A principal performer who does not appear on screen, but narrates the commercial. Also referred to as Voice-Over performers and/or Singers. OTT (Over-the-Top) / Streaming Media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the types of companies which

Outgrade When a principal performer’s

OCP (On-Camera Principal) A performer who meets the criteria defined under the collective bargaining agreement. Stunt performers, Clowns in proprietary make-up, Specialty Dancers, Puppeteers and Pilots are National A term used by casting directors and employers in describing anticipated use. This is not a term that appears in the Commercials Contract. It usually references a Class A spot..

photography or sound track is edited out of a commercial. Principals must be informed in writing of the outgrade and are released from exclusivity. They are no longer entitled to use payments, and are free to audition for competitive work.

PSA (Public Service Announcement)

traditionally act as controllers or distributors of such content. Netflix and Hulu are examples of OTT service providers.

PSAs are commercials that generally contain a message that the public benefits from. If a PSA meets certain requirements, the producer may request a waiver of use fees from the union.

included in the term of principal performers.

Glossary of Terms

S-T

Signatory A company that has signed the Commercials Contract (or any contract) binding it to the terms of the agreement. The term “producer” is

Social Media Technology that facilitates the creation and sharing of ideas and information via virtual communities. Twitter, Facebook, Instagram and Snapchat are examples of social media.

Streaming Use A type of use payment for platforms like Amazon Prime, Hulu, Netflix, Disney+, Apple TV, Peacock, Paramount Plus, YouTube TV and all digital (Traditional Digital, Gaming, Platforms/Virtual Worlds/Augmented Reality/Emerging Platforms) would fall under this use type. Synthetic Performer A digitally-created asset that 1) is intended to and does create, the clear impression that the asset is an identifiable, but not recognizable, human performer and 2) is not voiced by a human performer and 3) is not a Digital Replica.

also used interchangeably with “signator/signatory/authorizer.”

Social Media/YouTube Waiver The spot must be originally produced as a social media/YouTube spot. The Use is only available in 30-day cycles up to one year and there is no exclusivity.

Session Fee The amount paid to a performer for their day(s) of work on a commercial

Spanish Language Program A type of use for when spots run on Spanish language channels. Use is paid in 4-week/13-week/52-week cycles.

Glossary of Terms

T-U

Tags A short announcement at the beginning, middle or end of a

Traditional Digital Principal Performers would be entitled to compensation if their commercial aired on Social Media sites, YouTube, brand websites, retailer websites, third-party websites, etc.

Unconnected Shoot A production where only a Low Budget Digital commercial is being shot.

commercial that advises the consumer where a product or service is available. (i.e. “Visit your Southern California Honda Dealer for details”, or “Estee Lauder. Now available at Macy's”)

Unwired Network Unwired Networks are established and managed by media companies for the purpose of distributing commercials on a broad geographic scale, usually nationwide, at a lower cost than the major broadcast networks. This is paid as a part of All Other North America use.

Traditional Digital + Paid YouTube

Theatrical / Industrial Under the Commercials Contract, Use of a commercial in taxicabs, jumbotrons, gas stations, to name a few. Commercial Use on videocassette, laser disc, DVD, CD or like formats that are given, sold or rented to the public also fall into this category. Use is worldwide.

Principal performers are compensated a higher rate when their commercial is used on Traditional Digital as well as in paid media on YouTube such as pre-roll and mid-roll.

Glossary of Terms

U-Z

Use vs use We have capitalized “Use” when referring to the run of commercials. Lower case “use” is the traditional definition of the word.

Wild Spot A commercial used on non-interconnected stations, independent of a specific program. Use is paid in 4-week/13-week/ 52-week cycles.

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