Glossary of Terms
D-F
Downgrade When a principal performer’s face does not appear in the final edit of the commercial. The performer is entitled
Extra A performer who appears in a commercial and whose performance does not meet the criteria under Section 6 as a principal performer.
Dealer A type of use paid in 4-week/13-week/52-week cycle. Generally commercials made and paid for by a national advertiser and distributed to their dealers. Principal performers are paid Dealer Use when the commercial is shipped out, regardless of use. Digital Replica Computer Program made in whole or in part using the voice, image and/or performance of Performer that can independently generate new performances not previously rendered by Performer.
to a downgrade fee, equal to a session fee, but will not be paid use fees.
Foreign Use A type of use that allows a producer to use a commercial in various geographic regions around the world outside of the US, Canada, and Mexico.
Exclusivity Agreement by a principal performer to not appear in commercials for product(s) or service(s) that compete/conflict. Exclusivity is guaranteed by the payment of a holding fee.
77
Made with FlippingBook. PDF to flipbook with ease