Glossary of Terms
S-T
Signatory A company that has signed the Commercials Contract (or any contract) binding it to the terms of the agreement. The term “producer” is
Social Media Technology that facilitates the creation and sharing of ideas and information via virtual communities. Twitter, Facebook, Instagram and Snapchat are examples of social media.
Streaming Use A type of use payment for platforms like Amazon Prime, Hulu, Netflix, Disney+, Apple TV, Peacock, Paramount Plus, YouTube TV and all digital (Traditional Digital, Gaming, Platforms/Virtual Worlds/Augmented Reality/Emerging Platforms) would fall under this use type. Synthetic Performer A digitally-created asset that 1) is intended to and does create, the clear impression that the asset is an identifiable, but not recognizable, human performer and 2) is not voiced by a human performer and 3) is not a Digital Replica.
also used interchangeably with “signator/signatory/authorizer.”
Social Media/YouTube Waiver The spot must be originally produced as a social media/YouTube spot. The Use is only available in 30-day cycles up to one year and there is no exclusivity.
Session Fee The amount paid to a performer for their day(s) of work on a commercial
Spanish Language Program A type of use for when spots run on Spanish language channels. Use is paid in 4-week/13-week/52-week cycles.
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