Glossary of Terms
T-U
Tags A short announcement at the beginning, middle or end of a
Traditional Digital Principal Performers would be entitled to compensation if their commercial aired on Social Media sites, YouTube, brand websites, retailer websites, third-party websites, etc.
Unconnected Shoot A production where only a Low Budget Digital commercial is being shot.
commercial that advises the consumer where a product or service is available. (i.e. “Visit your Southern California Honda Dealer for details”, or “Estee Lauder. Now available at Macy's”)
Unwired Network Unwired Networks are established and managed by media companies for the purpose of distributing commercials on a broad geographic scale, usually nationwide, at a lower cost than the major broadcast networks. This is paid as a part of All Other North America use.
Traditional Digital + Paid YouTube
Theatrical / Industrial Under the Commercials Contract, Use of a commercial in taxicabs, jumbotrons, gas stations, to name a few. Commercial Use on videocassette, laser disc, DVD, CD or like formats that are given, sold or rented to the public also fall into this category. Use is worldwide.
Principal performers are compensated a higher rate when their commercial is used on Traditional Digital as well as in paid media on YouTube such as pre-roll and mid-roll.
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