18D — October 21 - November 17, 2022 — Women in Business — M id A tlantic Real Estate Journal


Women in Business

t has been said that be - ing fearless is to have the courage to take Focus on Associate Vice Presidents Kelly Bayer & Catherine Goski-Vasquez NAI DiLeo-Bram & Co. Draws Top Talent with Collaboration I University with a B.S. in Exer - cise, Science and Sports Studies, and Goski-Vasquez, a gradu -

velocity of prominent transac - tions while serving a diverse client base with a wide range of commercial property disposi - tion, acquisition, investment and leasing needs. Both Bayer and Goski- Vasquez attribute a true col - laborative environment and a career path that includes support from industry-re - spected mentors as the reason for making the jump to NAI DiLeo-Bram. “Before joining NAIDB in 2020, I worked at a few larger firms and something seemed to be missing in terms of ca - reer development and a sense

of internal teamwork that is NAIDB’s trademark for suc - cess,” said Bayer, whose pri - mary area of focus is the retail sector where she represents local, regional and national operators and property owners. “NAIDB has filled that void and contributed toward my per - sonal and professional growth by allowing me to focus and thrive in a niche specialty while expanding my horizons within other sectors, such as office, flex and the ability to work on investment sale opportunities.” In addition to her in-depth experience analyzing demo - graphic and psychographic

data, from pedestrian flow and traffic counts to occupancy cost analyses, Bayer is particularly adept at identifying viable markets for new retail loca - tions, property repositioning business plans and creating/ executing a sound real estate strategy. A member of the International Council of Shop - ping Centers (ICSC), she is active in a number of local and statewide professional associa - tions and business community organizations. Bayer also was profiled in MidAtlantic Real Estate Journal’s “40 Under 40” last fall. Bayer’s most-recent transac - tion highlights include: • $1.7M sale of a 12,143 s/f retail property in Plainfield, NJ • Two lease transactions along Rte. 1 on behalf of Smoothie King, which in - cluded 2,223 s/f in Avenel and 2,100 s/f in Edison, NJ • Two 7,500 s/f lease trans - actions on behalf of Pharmacy Truck Parts spanning Edison and Monmouth Junction, NJ Goski-Vasquez also sought a sense of business autonomy while learning commercial real estate from the ground up and being guided by experi - enced professionals when she joined NAIDB in 2013. In fact, she immediately pursued her real estate license after gradu - ating first in her college class and spending time teaching. “I take great pride in staying one step ahead of the competi - tion and identifying potential opportunities for my clients in well-established munici - palities throughout Central New Jersey as well as other emerging markets long before they become a ‘hot spot,’” said Goski-Vasquez, who is active in IOREBA, Cranford Cham - ber of Commerce and the Gate - way Association of Business Women. She also has been profiled twice in MidAtlantic Real Estate Journal’s “30 Un - der 30 People to Watch.” During the past 10 years at NAIDB, Goski-Vasquez has completed over 100 sale and lease transactions totaling +900,000 s/f. Her well-rounded expertise extends from indus - trial, office and retail prop - erties as well as land sales. Known for her proficiency in orchestrating transactions that involve contaminated property sites, she also col - laborates with public officials and developers to focus on continued on page 22D

risks and go where there are no guar- antees. For NAI DiLeo- Bram & Co.’s (NAIDB) As - sociate Vice Presidents Kelly Bayer

ate of Kean University and State of NJ Teacher of Mathemat- ics, possess a solid foun - dation from their aca- demic studies in research,

Catherine Goski- Vasquez

Kelly Bayer

and Catherine Goski-Vasquez, a shift in career paths to com - mercial real estate was most certainly a chance worth taking. Bayer, a graduate of Rutgers

analytics and implementing concepts into action to yield impressive results in their commercial real estate careers. Each consistently records a high

Celebrating 85 years

of offering dependable real estate solutions based on knowledge, experience and vision

For more information, please visit: naidb.com

DiLeo-Bram & Co.

Commercial Real Estate Services, Worldwide. Since 1937.

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