M id A tlantic Real Estate Journal — Women in Business — October 21 - November 17, 2022 — 21D
www.marej.com
Women in Business
ow has your career experience influ- enced your current Stella Plotkin, Greystone “Property owners want to work with a professional that understands all angles” H life when choosing this profession?
the biggest differentiator in making Greystone the #1 HUD lender. What inspiring word of advice would you give to a young woman about to go into the field of com - mercial real estate or your allied field? Don’t accept the first an - swer you’re given. Where do you see your- self in five years? Being the top woman origi - nator in the country and us - ing that success to empower more females to break down walls in any industry. MAREJ
Stella Plotkin Vice President Greystone Years with company/firm: 7 Years Years in field: 11 Years Years in real estate industry: 7 Years Real estate organizations / affiliations: Greystone’s Women Network, JWBN (Jewish Women’s Business Network)
My uncle & founder of Greystone, Steve Rosenberg. Growing up, I had a front row seat watching Steve build Greystone from noth - ing. This wasn’t given to him – Steve carved out his own path in the most unforgiv - ing industry. How? By tak - ing the radical approach of kindness throughout every deal and relationship, which earned him a reputation of trust and respect. Kindness is not a common practice in this industry - but it’s been
role? When I joined Greystone in 2015, my goal was to gain a 360-degree approach to tackling real estate finance transactions. Property own - ers want to work with a pro - fessional that understands all angles – so I’ve done proj - ect management, underwrit - ing, business development, and now loan production. This well-rounded experi - ence on multiple platforms has given me a competitive edge at each stage of the deal cycle. What is your current position? Vice President Why do you like the profession/field you are in today? Merit - what I put in is what I get out. What unique qualities and or personality do you feel makes you most suc- cessful in your profession? Honesty and humanity. Whether it’s good or bad news, I report the facts and present a roadmap of tactical solutions to move the ball forward. I listen closely to my clients’ needs so that I can do the best job delivering at the closing table. How have you overcome challenges in this evolv- ing market? In this rapidly changing market, I’ve had to be cre - ative in evolving my industry relationships. Whether it’s with HUD offices, equity investors, or specific GCs to introduce to developers - I always rely on my deep net - work to bring deals across the finish line. Combined with working at Greystone, a privately owned lender, I’ve executed transactions that no other lenders are offering in these markets. Do you feel being a woman is an advantage, disadvantage or no ad- vantage in today’s busi- ness world? Why? Why not? Advantage, without a doubt. I harness my feminine qualities to bring creativity & attention to detail to each deal. If there’s one thing the men miss, it’s attention to detail. Who do you feel was most influential in your
Excellence in Commercial Real Estate
#1* HUD Multifamily & Healthcare Lender FY 2022
$18.3B Loans Originated in 2021
Top 10 Fannie Mae and Freddie Mac Lender
Stella Plotkin, Vice President stella.plotkin@greyco.com | 212.896.9140 | www.greystone.com
*Based upon combined originations for HUD’s 2022 fiscal year by Greystone Servicing Company LLC and Greystone Funding Company LLC
©2022 Greystone & Co. II LLC. All rights reserved. References to the term “Greystone,” refer to Greystone & Co. II LLC and/or its affiliated companies, as applicable. All loans are originated through its affiliates Greystone Servicing Company LLC (GSC) and Greystone Funding Company LLC (GFC).
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