FINDINGS SNAPSHOT The metaverse at business schools • 12 per cent of current students considered a business school’s use of the metaverse when choosing where to study. The equivalent proportion among graduates was seven per cent. • 18 per cent of students have already used the metaverse as part of their business school experience, compared to 10 per cent of graduates. The metaverse in the world of work • Nine per cent of employers said they use the metaverse in some capacity in their current job roles, while 23 per cent said they currently use it in their personal lives. • 50 per cent of employers and 48 per cent of students agreed or strongly agreed that the metaverse would play a role in their careers over the next 10 years.
leading to the technology’s adoption in other industries, including fashion. As such, approximately one in five employers (21 per cent) believe that the metaverse’s greatest impact in the next five years will in fact be felt by the education industry. This proportion is above the number of responding employers who believe that the metaverse’s biggest impact will be on shopping (cited by 20 per cent) and finance (cited by 14 per cent). Even so, education was a less popular answer among surveyed employers than business (cited by 26 per cent) and other social aspects of life (cited by 35 per cent). When employers were asked if they used the metaverse in any capacity in their current role, only nine per cent said “yes”. A vast majority of 78 per cent said that they did not, while a sizeable 13 per cent were unsure; another indication, perhaps, of uncertainty surrounding definitions. Those who said they did use the metaverse were then asked how they used the technology. Answers were wide- ranging and included virtual showrooms, product research and team meetings ( see page 19 for further examples ). Student & graduate perspectives The metaverse is an emerging technology in the higher education space, so it’s no surprise to learn that more current students have
Do you agree that the metaverse will play a role in your career over the next 10 years? FIGURE 2: DO YOU AGREE THAT THE METAVERSE WILL PLAY A ROLE IN YO
used the metaverse at business school than graduates. Among students, 18 per cent said they have used the
FIGURE 2: DO YOU AGREE THAT THE METAVERSE WILL PLAY A ROLE IN YOUR CAREER IN THE NEXT 10 YEARS?
FIGURE 2: DO YOU AGREE THAT THE METAVERSE WILL PLAY A ROLE IN YOUR CAREER IN THE NEXT 10 YEARS?
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Stro
metaverse as part of their business school experience, compared to 10 per cent of graduates. In this question, the metaverse was expressly defined as encompassing any use of virtual reality, mixed reality or augmented reality. A 78 per cent majority of students and 84 per cent of graduates, meanwhile, said they had not used the metaverse at business school. Yet, in a climate of increased online and hybrid learning opportunities, the number of institutions that use the metaverse in their teaching and community engagement activities looks set to rise. Moreover, a significant number of students are already looking for evidence of its use when applying to business school. As previously 10% 10% 10% 9% Employers Students Strongly disagree Disagree
Strongly disagree
Disagree
Neither agree nor disagree Strongly agree
Agree
Strongly agree
Agree
Neither agree nor disagree
10%
10%
29%
3
10% Employers
10%
29%
37%
13%
Employers
29%
37%
10% 13%
10%
9%
33%
34%
14%
9%
33%
Students
Students
33%
12% 34%
14%
8%
40%
32%
8%
Graduates
8%
12%
40%
Graduates
20 | Ambition | OCTOBER 2024
8%
12%
40%
32%
8%
Graduates
The groups disagreed slightly on how much the metaverse would play a role in their career over the next 10 years. Around half of both employers and students
The graduates didn’t necessarily agree that it wasn’t going to have an impact on their careers more than their employer and student counterparts – they were just the
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