EDITOR’S LETTER
BRAVE NEW FRONTIER
EDITORIAL Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com
As the metaverse continues to expand, it is inspiring fresh ways of thinking about learning
T
Art editor Sam Price Sub-editor Heather Ford
he burgeoning digital realm of the metaverse is poised to revolutionise the landscape of higher education. As this virtual universe continues to evolve, it offers unprecedented opportunities for institutions to enhance learning experiences, foster global collaboration and democratise access to education. The metaverse provides a highly interactive and engaging learning environment. Students can explore virtual labs, historical sites and even distant planets, thereby fostering a deeper understanding of complex concepts. Virtual classrooms and collaborative tools within the metaverse enable students from around the world to connect and work together on projects, promoting intercultural understanding and global citizenship. The metaverse can also break down barriers to education by providing accessible learning experiences for students with disabilities. Virtual environments can be customised to accommodate individual needs, ensuring that everyone can participate. Cost-effective education is another plus: by reducing the need for physical infrastructure, the metaverse can help institutions lower costs and make education more affordable. Online courses and virtual campuses can expand access to higher education for students in remote or underserved areas. In our latest piece of in-house research, reviewed on page 16, some 12 per cent of management education students said they had considered their institution’s use of the metaverse when choosing where to study. A further 18 per cent confirmed that they had already used the technology as part of their business school experience. Half of all the employers surveyed, along with 48 per cent of students, agreed that the metaverse would play a role in their careers over the next 10 years. Around a fifth (21 per cent) of employers believe the metaverse’s biggest impact over the next five years will be in education. As the metaverse continues to mature, it is likely to play an increasingly important role in shaping higher education. By embracing it, institutions can create innovative learning experiences that prepare students for the challenges and opportunities of the 21st century.
Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE Commercial relations director Max Braithwaite m.braithwaite@amba-bga.com
Head of marketing and communications Leonora Clement
Senior marketing executive Edward Holmes
Head of IT and data management Jack Villanueva
Head of events Carolyn Armsby
HR and employer relations manager Aarti Bhasin Finance and commercial director Catherine Walker
Colette Doyle , Editor, Ambition
THIS MONTH’S CONTRIBUTORS
Chief executive officer Andrew Main Wilson
Executive assistant to the CEO Amy Youngs a.youngs@amba-bga.com ACCREDITATION ENQUIRIES accreditation@amba-bga.com
MARIA JOSÉ AMICH
SHLOMO BEN-HUR
NICOLA GATTI
JOAKIM GULLSTRAND
EMMANUEL MÉTAIS
NEIL RALPH
SUSANNA SANCASSANI
ELEANOR SHAW
Copyright 2024 by Association of MBAs and Business Graduates Association ISSN 2631-6382 All rights reserved. Material may not be reproduced without the permission of the publisher. While we take care to ensure that editorial is independent, accurate, objective and relevant for our readers, AMBA accepts no responsibility for reader dissatisfaction rising from the content of this publication. The opinions expressed and advice given are the views of individual commentators and do not necessarily represent the views of AMBA. Whenever an article in this publication is placed with the financial support of an advertiser, partner or sponsor, it will be marked as such. AMBA makes every opportunity to credit photographers but we cannot guarantee every published use of an image will have the contributor’s name. If you believe we have omitted a credit for your image, please email the editor.
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Ambition | OCTOBER 2024 | 7
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