WHERE VISION BECOMES WEARABLE ART In the world of hair artistry, there is a fine line between precision and expression—and this year’s Alexander Couture Collection walks it beautifully. Designed with the hands and vision of international stylist Alexander Turnbull, the 2025 collection is a masterclass in modern elegance. It introduces four new silhouettes—ARIA, a sharp and fearless bob; BRYONY, flowing with soft, tonal movement; ROSANNA, weightless with sculpted body; and ROXIE, textured with romantic structure. Each piece speaks to the stylist’s eye: balanced, wearable, and ready for transformation behind the chair or in front of the lens. Complementing these designs are four rich, couture-inspired shades that elevate everyday styling into high fashion: Billionaire Blond, a platinum luxe tone with high-shine dimension; Buttercream Blond-R, a rooted blonde warmed with golden softness; Peaches and Cream, a delicate pastel-infused neutral; and Mushroom Melange, a grounded, taupe-based blend that flatters and flexes across seasons. These hues are not just colors-they’re tools of storytelling, crafted for depth, tone-on-tone realism, and undeniable visual impact. This collection is an invitation: to shape, to elevate, and to inspire. For those who see hair as art, Alexander Couture 2025 is your canvas.
Roxie & Rosanna in Mushroom Melange
THE 2025 COLLECTION IS A MASTERCLASS IN MODERN ELEGANCE.
Bryony & Aria in Billionaire Blond
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